Is It Forgettable, Or Is It Memorable?
March 30, 2005
Memorability is what matters most in advertising. To be memorable, the advertising must be credible. Distinct. And most of all, relevant to the self-interest of the audience by which the advertiser wants to be remembered. <br>The question is: Why isn't most law firm advertising more memorable?
Letter From the Editor
March 30, 2005
I'm so thrilled to present our Second Annual Best of Visual Identity Innovators. We received quite a few entries and it was difficult to pick the best,…
Dilemma over Drug Safety
March 30, 2005
There is a newly urgent push from outside the pharmaceutical research and development community to get drug firms and the government to disclose the results of all tests conducted on new drugs and to immediately reveal information about problems that develop after those drugs go on the market. Consumers and health care providers say they're tired of finding out belatedly that negative information has come to light about the drugs they take or prescribe.
The TAP Pharmaceutical Acquittals
March 30, 2005
In 2001, the U.S. Attorney in Boston charged TAP Pharmaceutical Products Inc. (TAP) with conspiring to provide urologists with thousands of free samples of Lupron', for which the doctors billed Medicare and their patients. In order to survive and continue selling its blockbuster product for advanced prostate cancer, TAP made a reasoned decision to pay the government $885 million to resolve both civil and criminal charges. With this resolution, Boston's talented federal prosecutors continued their remarkable success in bringing major pharmaceuticals to their knees and reaching landmark settlements.
Lateral Partner Recruiting Effective Use Of Search Professionals
March 30, 2005
Cravath, Swaine & Moore, one of New York's elite law firms, recently hired its first lateral partner in over 60 years. While an exception at Cravath, hiring lateral partners has become an indispensable strategy for law firms in achieving important business objectives and in thriving in hotly competitive markets.
Need Partners Who Can Effectively Manage Your Firm?
March 30, 2005
As I work with partners in law firms throughout the country, I continue to be surprised at how little, if any, formal training they have had in the business of law ' leadership, management, profitability, and business development. <br>Lawyers are largely extremely bright and talented people. Most, however, do not have MBAs, did not study business in college and do not devote sufficient non-billable time each year to ongoing leadership and management training courses.
Net News
March 30, 2005
Recent developments of note in the Internet industry. This month:<br>CA Judge Orders Online Reporters to Reveal Sources in Apple Computer Case<br>Hollywood Studios File New Round of Web Lawsuits <br>British Court Forces ISPs to Reveal Music Sharers <br>Movie Downloading Judged Legal in France <br>eBay Loses Patent Case; Injunction May Follow
Public Company Web Sites: A Marketing Tool Subject To Securities Laws
March 30, 2005
Following the enactment of the Sarbanes-Oxley Act, disclosures by public companies via their Web sites are increasingly required or encouraged. With the implementation of these new rules and the growth of the Internet, investors, as well as prospective investors, increasingly are relying upon a company's Web site for investment information. Public companies should recognize the value of their Web sites as marketing and investor-relations tools, subject to the boundaries of applicable legal standards and constraints.
