Conference CD: Staffing a Law Firm Marketing Department
April 29, 2005
Topics covered include: ' conducting a needs assessment' size of the department, job descriptions, roles and functions' communicating with firm management, facilitating staff and when to outsource' marketing departments that endure are built from the ground up' being a hands on key marketing executive...the buck stops with you!
Time to Replace Your Accounting Software?
April 29, 2005
Changes in business strategies, rising client demands, and technology advances all have made a law firm's choice of accounting software an ever more important management decision. Five years ago the Y2K scare led many firms to upgrade or replace their accounting systems out of perceived tactical necessity. Now, however, an assessment of your accounting software should be strategic: how well does it support your overall business objectives?
Conference CD: Advanced Law Marketing Summer Session
April 29, 2005
This Marketing the Law Firm presentation includes:' The View From The Top...the managing partner's perspective on how to create a marketing and business development culture that resonates with everyone.' The Communications Component Of Marketing And Business Development...getting the message conveyed with an eye toward expanding existing business and attracting new business.' The "S" Word...sales in the world of law...what sales can deliver and what it cannot.' The Marriage Of Marketing And Technology...how technology can really impact business development; it's not just about having a Web site.
The 'Out of Towners'
April 29, 2005
Public relations or not. If you are a reader of The New York Times, you may have noticed that when journalists quote an attorney for a particular piece, it seems that the quote comes from an expert in a firm outside of New York. What's going on? I will admit that for many years New York law firms shied away from being quoted at all, feeling perhaps that they were above it all and that their clients, for the most part high profile Fortune 500 corporations and large banking institutions would scowl at their outside counsel garnering attention. Now it seems that these firms have been relegated to the occasional quote while the regional/national firms have embraced the media and are truly "out there.
<b>Meyerowitz on Marketing</b>The Law Library Meets Marketing and Technology Head On
April 29, 2005
Librarians who have begun to work relatively recently in law firms probably never have participated in a "shifting party" or in any similar event. That's because the nature of the law firm library ' and thus the librarian's role ' has undergone revolutionary change over the years. There still are books, at least some books, in today's law firm libraries, but Internet connections and CD-ROMs often seem to be just as prevalent and, perhaps, are actually even more important.
Creating A Brand Through Advertising
April 29, 2005
With thousands of mid-sized law firms ' and hundreds of thousands of lawyers - all competing for the same pool of clients and prospects, differentiation is one of the most important ways to gain recognition and build brand awareness. Communicating your firm's unique characteristics, expertise, strengths and successes to a large number of prospects can be achieved through advertising.
Hiring CMOs From Outside The Legal Industry
April 29, 2005
Law firms are increasingly looking beyond the legal industry to hire Chief Marketing Officers and other management level officers who have broad experience in the corporate sector. The problem is that no matter how talented a person, if they cannot successfully assimilate into a law firm culture it will never work. Firms must examine their hiring process more so than ever to be sure that the candidates they evaluate will actually be able to succeed in the legal industry. Personality testing is increasingly being used to screen candidates to make sure they can successfully make the transition before the job is offered to them.
