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We found 6,128 results for "Marketing the Law Firm"...

What Can the Legal Industry Learn from Baseball's Labor Dispute?
April 01, 2022
Major League Baseball just resolved a contentious dispute between owners and the players union over revenue; both parties had been at odds about how to split up the pie. The challenge of splitting up the pie in law firms is going to become an increasing issue in coming years and perhaps even later in 2022 — particularly if the pie doesn't keep growing.
While Associate Salaries Rise to Fight Talent War, Counsel Are Asking, 'Where's Mine?'
April 01, 2022
Uncertainty at most firms has led some Big Law counsel to become unhappy or disgruntled. They may be working the same long hours as their firms' associates, but, in some cases, they're now making less than lawyers with less experience. As a result, many counsel have been reaching out to recruiters.
Inside Cryptocurrency Pump-and-Dump Schemes
April 01, 2022
Cryptocurrency pump-and-dump schemes (CPDs) are becoming increasingly prevalent. As in the case of traditional "pump and dump" schemes, CPDs lead to short-term trading perturbations — exaggerated increases and/or decreases in prices, volume, or volatility.
How the SEC's ESG Disclosure Rules Might Effect Commercial Real Estate
April 01, 2022
After years of discussions and hints, the Securities and Exchange Commission (SEC) finally released its proposed environmental disclosure rule for public company reporting. Getting the information and making the determinations will be a challenge for any sized company that comes under the SEC's purview. But there are significant questions about who is responsible for gathering and reporting information from commercial real estate facilities.
Driving Innovation in a Dynamically Changing Legal Market
March 01, 2022
A series of interviews with large law firm partners around the world to better understand how they are leveraging technology to drive innovation and transformation in their practices.
Diversity & Technology: Training Your AI to Be More Inclusive
March 01, 2022
AI is maturing and creating countless new opportunities to help people live better lives at home and work. As the technology evolves, it is essential that it does so inclusively, equally recognizing and serving all individuals who make up the world's population.
Aligning with Client Expectations: Is Your Firm Walking the Walk In 2022?
March 01, 2022
The adage is true: Actions speak louder than words, and active participation and engagement are critical for fostering real change. Your clients demand it, your competitors are doing it, and your attorneys and staff want it. This is how we will be measured.
DEI As a Competitive Advantage
March 01, 2022
An example of how understanding another person's life experience impacts how a practicing attorney can be a more effective advocate for their client.
General Counsel Perspectives on Law Firm Marketing In 2022
March 01, 2022
Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?
Will the Lateral's Clients Move?
March 01, 2022
The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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