Letter from the Editor
February 24, 2005
This month in our regular issue of Marketing The Law Firm we have an article written by one of my favorite Board members Mike Hodes, the Managing Director…
Speaking Engagements for Attorneys
February 24, 2005
Most attorneys have recognized the value of holding seminars and workshops at which they can make presentations on a variety of topics. The problem with these seminars is that, more often than not, the law firm is preaching to the choir. The attendees at these seminars usually come from existing clients or prospects previously identified by the firm. What law firms need to do is expose their expertise and practice groups to new prospects for their services.
A Haven For Straight Talk: <b>Why Aren't You Blogging?</b>
February 24, 2005
I've already lost some of you. That's great. When I can turn off 25% of my readers with just the subtitle, I know that the rest of you will be getting some actual value and not just a bunch of regurgitated, freshman-year marketing pap. Here's the one-sentence version of the article for all of you out there with adult ADHD: <br>If your firm doesn't have at least one serious blogger for every major practice and industry group, you've got clients who are, at this minute, reading a competitor's blog.
Blogging and the Bottom Line
February 24, 2005
Pick an area of law ' trademark, employment, appellate, whatever ' tack "lawyer" onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results ' often at the top of the list. <br>At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap ' blogging.
<i>Product Review:</i> KVS's Enterprise Vault Slams the Door on e-Mail Retention Issues
February 24, 2005
Like most of you ' okay, all of you ' we struggled mightily with many concerns surrounding e-mail retention. The paramount question was: "Now that e-mail has become ubiquitous and constant, how do we ensure client-related mail becomes a part of the client record?" <br>After much investigation, a tour of a firm already using the product, and a presentation to our Tech Committee, we settled on KVS's Enterprise Vault.
Competing For Staff In A Tight Labor Market
February 24, 2005
Some traditions take a long time to die. Unfortunately, staff recruiting is one of them.<br>It's a highly competitive labor market for professionals, and one in which you can't always compete in dollars. What's to be done?
Around the Firms
February 24, 2005
Movement and news among major law firms and corporations.
Collaborating With Consultants On In-House Training Programs
February 24, 2005
In-house training programs are an important part of any law firm's professional development curriculum. They allow for a level of customization that makes content more meaningful and immediately useful and they offer the greatest flexibility in how and when they can be delivered. Yet for all their benefits, planning an effective, substantive group of training offerings in-house presents numerous challenges.
Quarterly State Compliance Review
February 24, 2005
This edition of the Quarterly State Compliance Review looks at some of the legislative enactments and court decisions of interest to corporate lawyers that occurred over the last 3 months. Included is a look at three new limited partnership acts, a Delaware decision granting shareholders access to a corporation's privileged communications, and an Illinois decision holding that an internal corporate memo could be the basis of a defamation action.
Anti-Spyware Consortium Crumbles
February 24, 2005
The Consortium of Anti-Spyware Technology vendors (COAST) has lost its founding members, putting the group's future into question.
