<b>Meyerowitz on Marketing</b>Strutting Your Stuff: The Advantages Of Seminar Marketing
January 28, 2005
Seminars, which were "the way to go in the 1990s," remain hot. That makes a great deal of sense. After all, a seminar provides lawyers with the opportunity to strut their stuff for existing clients (reminding them why they hired the lawyers in the first place and subtly suggesting that the initial retention decision was correct) and in front of prospective new clients (to whom the message is, "Look what these people know. I should ask them to help when our company has a problem."). In short, "seminars bring clients and contacts into your office."
Letter From The Editor
January 28, 2005
Editor-in-Chief Betiayn Tursi introduces a new feature, a new book and a new Web audio conference.
P.R. Professional Inside and Out: How To Get the Most Value From Your P.R Dollar
January 28, 2005
LJN's Web Audio Conference Division presented a Web audio entitled "P.R. Professional inside and out: How to Get the Most Value from your P.R. Dollar." The program focused on topics including the advantages of an inside public relations (PR) person, what outside public relations firms have to offer and how their services are impossible to duplicate.
Online Apple Secrets Publisher Finds Heavy Hitter
January 28, 2005
The 19-year-old publisher of a Web site facing a recent lawsuit over an article about a top-secret $499 Apple computer originally had to plead for legal assistance. Not only did Terry Gross, a partner in the San Francisco-based Gross & Belsky LLP, step up to the plate, but he appears to be willing to play hardball.
Can Your Firm Serve Small Clients Profitably?
January 27, 2005
In one chapter of his 2004 book, <i>The First Myth of Legal Management is that It Exists</i>, Ed Wesemann argues that small clients disproportionately drain the resources of law firms while providing a disproportionately small contribution to firm profits. He proposes ways to help firms focus on serving larger clients, while also improving the profitability of small clients who stay with the firm.
How Smart Tenants Lease Brownfields
January 27, 2005
Increasingly today more prime locations for tenants are situated on land that was previously used for industrial or commercial uses and now has real or perceived environmental contamination. As these often called "brownfield" sites are redeveloped, they become attractive locations for leased space. These sites can be in urban centers where available space for development is scarce. The location can be convenient for a developed market of customers which a tenant can capture from absent competitors. Where once a tenant might not consider an investment in such a tainted location, now a tenant must avoid the temptation to overlook the risks. These risks do not apply only to industrial tenants or ground lessees. How a tenant evaluates and manages the risk will determine if a lease of brownfield property is a smart decision.
Practice Tip: Evaluating Products Liability Risks at the Corporate Level
January 26, 2005
Conducting a due diligence review has long been standard practice for anyone considering the purchase of a company's stock or assets or a piece of real estate. In some disciplines, such as environmental law, the potential imposition of strict liability for contamination or the threat of third-party lawsuits has resulted in comprehensive environmental due diligence becoming an essential part of any pre-acquisition review. The same is the case with respect to product liability. Given the proliferation of product liability lawsuits, due diligence should no longer be thought of as a tool used exclusively in mergers and acquisitions ("M&A"). Rather, it should become an integral part of the corporate culture.
