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We found 6,365 results for "Marketing the Law Firm"...

<b>Media & Communication Corner</b>8 Simple Rules To Getting Started With A Media-Relations Consultant
April 29, 2005
After a rigorous selection process, a law firm has finally selected and hired a media-relations consultant to assist the marketing director and work with the partners on obtaining favorable press coverage that will support the firm's business development efforts. What should the marketing director expect next, in terms of the process for getting started?
<b>Op-Ed</b>'Something Old, Nothing New, Everything Borrowed, Shades of Blue'
April 29, 2005
I think law firm marketing is in a "funk." Recently I've been doing some research on law firm Web sites and have noticed that the look, the feel and yes the content of many of these sites is virtually the same. In a couple of instances, the exact wording from another firm site was used to describe a practice area. Could this be a coincidence? I don't think so.
Book Review: <i>365 Marketing Meditations</i>
April 29, 2005
Every once in a while you come across a book that is literally makes you smile ... fun, thought provoking ... but not too thought provoking. It becomes something akin to reading a light romantic comedy. I had the pleasure of reading 365 Marketing Meditations while riding on a train to Philadelphia and honestly, by the time I arrived I was smiling for a variety of reasons.
U.S. Supreme Court Justices Offer Mixed Views During Arguments in Landmark 'Grokster' Case
April 29, 2005
WASHINGTON, DC ' The controversy over whether developers and distributors of peer-to-peer file-sharing software should be found liable for contributory and vicarious copyright infringement has been described as the most important copyright case for the entertainment industry in two decades ' or as an issue that Congress ultimately will decide. (That the underlying unlicensed downloading and uploading of entertainment content by consumers is direct infringement has already been made clear by courts.) To this observer in the court's press section, questioning by the U.S. Supreme Court justices during the recent oral arguments in what is known as the <i>Grokster</i> case demonstrated no clear consensus among the justices.
Net News
April 28, 2005
Recent developments of note in the Internet industry. This month:<p>Music Industry Expands Piracy Lawsuits to Asia <br>Senators Eschew Historical Tax for Internet <br>Lawmakers Introduce Bill to Extend Internet Tax Ban<br>Congress Moving to Tackle Spyware Problem<br>Judge Sentences Spammer to 9 Years
Stakes Rise As U.S. Supreme Court Hears Downloading Showdown
April 28, 2005
The Supreme Court appeared wary on March 29th of punishing peer-to-peer downloading services like Grokster for copyright violation, in spite of arguments by a lawyer for the recording and movie industries that they amount to "a gigantic infringement machine." <br>An hour of spirited oral arguments in the case <i>MGM Studios Inc. v. Grokster Ltd.</i>, played out before a courtroom packed with intellectual property lawyers and entertainment industry representatives.
Mass Transfers and Tenant Chain Sales: Advice for Landlords
April 28, 2005
The rumor that the retailing giant, Target Stores, may be taking over one of Canada's oldest and most venerable department store retailers, the 334-year-old Hudson's Bay Company ("The Bay"), and/or its junior department store discount division, Zellers, has left many Canadian landlords scrambling to review their leases in order to ascertain their rights. Many landlords will find that Target may be able to slip into The Bay's shoes without the necessity of having to obtain the landlords' consent to the transaction. Target's entry into Canada may prove to be as seamless and effortless as Wal-Mart's successful entry into the Canadian market a decade ago through its subleasing of stores from F.W. Woolworth &amp; Company, a feat that was achieved for the most part without the necessity of landlord consent.
A Bird's-eye View Of e-Discovery
April 28, 2005
Law firms are often faced with the dilemma of deciding how to collect, process and review discovery documents associated with major litigation. Discovery now typically includes the review of hard copies as well as "soft" copies of electronic media files in a variety of formats. It can get so complicated that attorneys sometimes feel they must conduct full discovery just to find out how to manage their discovery efforts.
Electronic Data Discovery: It's All About Access
April 28, 2005
More often than not, elements of corporate investigations and legal proceedings come to an abrupt halt because archived electronic files can't be accessed. But thanks to the latest generation of restoration software applications, access can now be gained to virtually all archived electronic files. This new level of access is having a tremendous impact on litigation and corporate record-keeping.
Horn v. Thoratec: FDA's Bold New Position on the Pre-emptive Effect of Product Approvals
April 28, 2005
By and large, the FDA has confined its participation to cases where it had specifically considered &mdash; and rejected &mdash; the plaintiffs' claims that a product's labeling or advertising should have included different language from that which was used. <i>See</i> Daniel E. Troy, <i>FDA Involvement in Product Liability Lawsuits,</i> Update: Food &amp; Drug. L., Reg. &amp; Educ. (Food &amp; Drug Law Inst., Wash., D.C.), Jan./Feb. 2003, at 1. In 2004, however, the FDA submitted a brief in a state products liability action that signals the agency's willingness to be much more aggressive in protecting its jurisdiction from lay judge and jury determinations concerning a product's risk-benefit balance that conflict with the FDA's own determination of where that balance lies. <i>See Br. of Amicus Curiae U.S. Dep't of Justice, Horn v. Thoratec Corp.</i>, 376 F.3d 163 (3d Cir. 2004) (No. 02-4597) ("FDA Br.").

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