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We found 6,273 results for "Marketing the Law Firm"...

A Primer on Licensing Music For Digital Distribution
September 02, 2004
Digital distribution contracts are still in their infancy as music industry practices in this area continue to solidify. As digital channels of distribution continue to penetrate the music world, it is increasingly crucial that entertainment professionals understand the nuances of licensing content for use online. This article explores current practices in this area.
Sales In The Law Firm -- Supplement, Sept. 2004
September 02, 2004
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A Haven For Straight Talk: <b>Don't Measure Twice ... Measure Expertly</b>
September 02, 2004
Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.
Legal Sales Conference Is First Of Its Kind
September 02, 2004
The inaugural "Raindance" conference of the Legal Sales and Service Organization took place in Boston in June. It marked the first time ever that there was a critical mass of people to hold a conference devoted sales and business development in law.
CRM: When Choice Abounds, Choose Wisely
September 02, 2004
Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.
Sports Tickets: Assets Or Albatross?
September 02, 2004
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
Note From The Editor
September 02, 2004
A note on this issue and some exciting upcoming programs.
Media & Communications Corner: <b>Posing the Questions</b>
September 02, 2004
Correcting the miscommunication between publicists and attorneys is probably one of the first steps to take in building a successful media relations program. And, the correction goes both ways.
OpenSource Sanitize Can Speed Up KM
September 02, 2004
Two years ago, we set out on a comprehensive KM strategy that would ultimately improve how we manage firm information. Identifying and implementing the tools and processes needed to best manage electronic client, matter and expertise files took some time. Some of the tools were readily available, but others, including Sanitize by OpenSource, took significant time to either find or develop.
Producing Benefits Through Firm Culture
September 02, 2004
What tools can be used by an executive committee to take a fresh look at its firm, sustain a successful culture and make strategic decisions? Remember: No decision is a decision! Let's ask some questions about your executive committee.

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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • The Anti-Assignment Override Provisions
    UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?
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  • Chambers & Partners: What's New After Sale
    On Nov. 10, 2023, Abry Partners, a leading North American middle market private equity firm, announced that it had acquired Chambers & Partners for $449 million from Inflexion, the UK private equity firm that purchased Chambers in 2018. What will this mean?
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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