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We found 6,207 results for "Marketing the Law Firm"...

Do Law Firms Need to Re-think Outsourcing Strategies?
July 01, 2022
flexible sourcing models, with interchangeable or multiple service providers, is now becoming the mainstay for most client sourcing strategies. This outsourcing trend has been consistent over the past two years, with clients describing their strategies as "multi-vendor" and "multi-sourced."
How Will the Am Law 200 Use Their 2021 Profits?
July 01, 2022
While nobody seems to think that the current inflationary period constitutes the new normal for the Am Law 200, the sustained demand has helped firms smooth out some of the challenges that will become sharper when there isn't as much legal work to go around.
NFTs and IP Protection
July 01, 2022
the legal frameworks governing NFTs — which could significantly impact the risks and rewards of buying or selling NFTs — are still catching up. This article addresses another key legal dimension of NFTs: intellectual property protections.
Fresh Filings
July 01, 2022
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Players On the Move
July 01, 2022
A look at moves among attorneys, law firms, companies and other players in entertainment law.
The Changing Face of Incident Response
July 01, 2022
A good incident response program helps firms affected by a cyberattack identify potential damage to their reputation, their regulatory obligations for reporting and issuing notifications, and the potential for future litigation.
7 Keys to Managing Tech and Service Company Partnerships
July 01, 2022
Partnerships play a key role in today's legal marketplace. Typically, one supplier partners with a law firm and/or corporate legal department to provide…
The Great Unbundling: Do Law Firms Need to Re-think Outsourcing Strategies?
July 01, 2022
Service "'bundling" provides economies of scale, lower overheads, a single point of contact and a single invoice at the end of each month. However, the bundling of services to create a single multi-service provider may now be hurting firms who are increasingly looking for specialization, especially with regards to onsite workplace experience services.
What's the Difference Between a 'Customer' and a 'Client'?
July 01, 2022
a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.
Are Large Firm Rates Pushing Clients to Seek Other Alternatives?
July 01, 2022
Firms have been especially deliberate during the pandemic to increase the number of touch points they have with existing business, deepening ties with their roster of current clients by referring matters across practices and rewarding partners for that kind of origination. But with marketing spend surging and clients increasingly willing to move work around, Big Law firms' incumbent advantage could begin to wane.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Role and Responsibilities of Practice Group Leaders
    Ideally, the objective of defining the role and responsibilities of Practice Group Leaders should be to establish just enough structure and accountability within their respective practice group to maximize the economic potential of the firm, while institutionalizing the principles of leadership and teamwork.
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