The Success Of Demand-Driven Training
August 02, 2004
Consultant David Maister has observed: "Training is a great last step but a pathetic first step. It is sensible to make training available when the professionals are already convinced that they need a new skill, but you can't change people by first putting on a training program." <br>Jenkens & Gilchrist, a 500+ attorney national law firm with nine offices from New York to Los Angeles, has proven Maister right with our Women's Marketing Group. Now in its second year, the Group had its genesis with a female attorney who saw the need for business development mentoring and better communication among her peers throughout the firm. Her idea, developed with the support of a key Board member and with my help as an in-house marketing professional, has expanded to include a quarterly series of firm-wide videoconference meetings for female partners and associates, related business development activities, and an Intranet Marketing Library that we help the attorneys grow themselves.
A Haven For Straight Talk: <b>A Firm Foundation</b>
August 02, 2004
You can't sell legal service the way you sell doughnuts or shoes. But after we get done talking about how different the business of law is, let me suggest that we look at the goals, measurement practices and process management issues that marketing addresses in other industries.
The 'Best Of' Women in Law Programs
August 02, 2004
This is the second half of the article that appeared in our special July/August Women and Diversity issue. Women in Law initiatives and programs are not a new phenomenon. Many firms nationwide have programs that afford their women attorneys business development, mentoring and career counseling. In writing this article, we spoke to ten different firms (see insert which lists the firms in the order in which they are profiled in this article) to learn the how's and why's of their women's initiatives. In Part 2 we have profiled the last five firms.
Publish or Perish!
August 02, 2004
As anyone who has attended a four-year university can attest, "publish or perish" is the mantra for budding academics looking to secure the permanent, and virtually untouchable, position of tenured faculty. In modern academia, many have eschewed that thought ' claiming that it places too great an emphasis on research and not enough on actual teaching. <br>However, more and more lawyers are beginning to grasp the thought that its time for them to take the baton from their academic colleagues ' as the pressures of law firm consolidation and the necessity to stand out in a crowded field demand an aggressive visibility and communications strategy.
Electronic Document Coding Comes of Age
July 30, 2004
Over the last few years, the legal-support services industry has been inundated by increased demand for electronic discovery and electronic processing of litigation documents, many of which need some type of coding that will allow them to be searched for in and retrieved from automated litigation support (ALS) databases. <br>Fortunately, advances in technology have produced significant cost-efficiency and workflow improvements make coding a sensible choice for much smaller document collections, whether paper or electronic.
ExpertSourcing: An Effective Approach To Technology Problem Solving
July 30, 2004
Most law firms, regardless of size, have to outsource technology projects to consultants who have capabilities that the firm does not carry in-house. The smaller firms that do not retain a large IT staff must take this approach more often. Fortunately, outsourcing technology support can evolve into a more valuable model for working with outside consultants: "expertSourcing." When a law firm hires a company to assist on a technology project, generally they are bringing in technicians who will execute it within the narrow boundaries of the scope. The consultants may not ask, or even know to ask, crucial questions about how the technology fits into the law firm practice, how it facilitates other firm needs or if a better solution is available.
Web Sites And Widgets
July 30, 2004
Businesses of all sizes and types should not buy Web sites like a commodity. <br>Though it's true that many smaller firms have Web sites, good site design and coding require too much skill and creativity to risk using the lowest-cost provider. <br>Instead, a successful Web-site development contract requires business oversight by the proper personnel ' a team of them ' just as the negotiation of a joint venture or other complex deal does.
Unique Settlement Ruling in Smart World Case
July 29, 2004
It is the uncommon occasion when creditors seek the Bankruptcy Court's assistance to impose a settlement that compromises the debtor's asserted rights to recovery against third parties. While settlements are typically preferable to the debtor's engagement in contested and costly litigation, it is a challenge to convince a court to compromise a debtor's asserted claims. In a recent case in the United States Bankruptcy Court for the Southern District of New York, a settlement was negotiated and ultimately approved by the Bankruptcy Court over the vigorous objection of the debtors-in-possession (the "Debtors"), resolving a hotly contested adversary proceeding and third party claims.
Rogue Online Drugstores
July 29, 2004
In last month's newsletter, we looked at the problems posed by online pharmaceutical distributors that do not follow good pharmacy practice. These "rogue" pharmaceutical sites may be buying expired, substandard, contaminated or counterfeited products. Some sell without requiring customers to present prescriptions. The consumer may not be receiving proper medical oversight, which can result in administration of incorrect dosages, wrong or contraindicated drugs, or medication without adequate directions for use. These activities risk the reputations of pharmaceutical manufacturers and put them in greater peril of being sued by consumers whose adverse medical reactions could have been avoided. So, what can be done about it? Part Two of a Two-Part Article.
