Media & Communications Corner: <b>How To Make The Most Of A Stale News Story</b>
December 27, 2004
All marketing directors have experienced it. They receive an e-mail that describes a terrific deal closed or case "just" won by an attorney at the firm. The attorney requests a press release and a full-blown public relations push to all media outlets. But curiously, nowhere in the e-mail does the attorney mention when the big case or deal happened. As it turns out, it is because it happened more than a month ago and, since the client did its own press release immediately after the fact, every media outlet known to man covered it then. So how can a marketing director say no, without actually saying it? The dilemma is that you cannot send the release to the media again, weeks after the fact, but you don't want to tell the attorney that he or she has no options either. So here are some suggestions of how to make the most of old news.
Note From the Editor
December 27, 2004
Well we're off to another exciting year here at Marketing The Law Firm. I thought that I would give everyone a heads up on this year's "Best Of" competitions.
Peachtree Software Review
December 27, 2004
Peachtree software has been on the market for more than 25 years, and while in recent times it has played second string to QuickBooks, it doesn't have to anymore. Since this product line was acquired by Best Software, the maker of Timeslips, Peachtree has been transformed from the ugly duckling to the beautiful swan.
Making Merged Firms Work As One
December 27, 2004
Finding a merger candidate can be a daunting process. However, integrating a merged group of attorneys into a "new" firm's culture, practice environment and organizational structure so that attorneys from both firms work as one may be a greater challenge.
Challenges And Adjustments In A Merger
December 27, 2004
There is a drama that is acted out every day on the stages of hundreds of law firms throughout the world. Firm A, which may have been a local, regional or even national firm, has recently merged into (read "acquired by") Firm B, a larger national or international firm, and the partners from Firm A are adjusting to being part of such a huge firm. <br>There are many pluses to becoming part of a much larger firm ' but there are also many differences and challenges. If the merger is to be successful, the partners in Firm A must anticipate the differences and challenges and Firm B must recognize them.
Codifying Competencies
December 27, 2004
When law firms recruit, train, evaluate and promote lawyers, what ideal do they have in mind? What model of lawyer performance are they pursuing: what balance of knowledge, skills and capabilities, work management, ethics, character and commitment, client service and business development? Attempting to put into words our notion of successful performance is a prerequisite to consistency in how we recruit, train, evaluate and promote. It would also appear to be a pre-requisite to fairness and effectiveness in setting expectations among new lawyers and helping them achieve those expectations.
Commentary: Copyright Bandits At Large
December 27, 2004
The Supreme Court will soon decide whether to hear one of the most important commercial cases to reach the Court in decades. <i>MGM v. Grokster</i> raises a copyright challenge to the Internet-based services that enable millions of users around the world to swap digital copies of sound recordings and movies with a few clicks of a mouse. At stake is the legitimacy of our copyright system in the digital age.
Is The Government Losing Its Merger Home Field Advantage?
December 27, 2004
The conventional wisdom is that the government has a significant advantage when challenging mergers in court, and that this advantage is especially difficult to overcome when the government presents major customer witnesses opposing the transaction. However, three recent government court losses in which the FTC or Department of Justice teamed up with state attorney generals challenge that conventional wisdom.
Midsize Firms: Key Trends Affecting Competitiveness And Profitability
December 27, 2004
In conducting strategic planning studies and facilitating numerous strategic planning retreats, I regularly discuss long-term trends affecting law firms with dozens of members of executive committees and managing partners. These trends of interest differ somewhat, of course, for firms of different sizes. More importantly, sometimes the same trend has very different implications for firms of different sizes.
