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We found 6,328 results for "Marketing the Law Firm"...

Controlling The Information Flood: Are You Ready To Wade In These Waters?
When talking about the Internet, we are usually confronted with a good news/bad news situation. The good news is that the volume of information readily accessible via the Internet continues to grow exponentially. The bad news is that the overwhelming volume of Internet sources and content makes finding relevant information inefficient and often frustrating. The challenge is to find the proverbial needles in this ever-expanding haystack, which some sources say is expanding by 20 million pages per day.
Keeping The Attorney-Client Privilege In-House
Attorney-client privilege should technically apply equally to in-house and outside counsel. However, it has been narrowed in the context of in-house counsel, partly due to the fear that mere participation of in-house counsel will be used to seal off disclosure of information about the basis for business transactions simply by funneling their communications through an attorney. <br>Determining when the attorney-client privilege applies to in-house counsel is a fact-specific analysis complicated by different roles that in-house counsel play.
Eolas Technologies v. Microsoft: A Premium Royalty Base
In a hypothetical negotiation, what is the value of a relatively small piece of patented technology when it is integrated as a component of a much larger product? If the patented technology is part of Web browser software that is bundled with an all-encompassing operating system, the answer would appear to be &mdash; a lot &mdash; at least according to one of the largest patent infringement damage awards in recent years.
Managing the Risks of Doing Business in Latin America
Every business must manage some degree of risk. Venturing into the Latin American marketplace, according to popular perception, is a particularly risky business.
Oogles Of Google
Stories abound as the popular search engine goes public.
A Primer on Licensing Music For Digital Distribution
Digital distribution contracts are still in their infancy as music industry practices in this area continue to solidify. As digital channels of distribution continue to penetrate the music world, it is increasingly crucial that entertainment professionals understand the nuances of licensing content for use online. This article explores current practices in this area.
Sales In The Law Firm -- Supplement, Sept. 2004
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A Haven For Straight Talk: <b>Don't Measure Twice ... Measure Expertly</b>
Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.
Legal Sales Conference Is First Of Its Kind
The inaugural "Raindance" conference of the Legal Sales and Service Organization took place in Boston in June. It marked the first time ever that there was a critical mass of people to hold a conference devoted sales and business development in law.
CRM: When Choice Abounds, Choose Wisely
Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.

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  • Artist Challenges Copyright Office Refusal to Register Award-Winning AI-Assisted Work
    Copyright law has long struggled to keep pace with advances in technology, and the debate around the copyrightability of AI-assisted works is no exception. At issue is the human authorship requirement: the principle that a work must have a human author to be eligible for copyright protection. While the Copyright Office has previously cited this "bedrock requirement of copyright" to reject registrations, recent decisions have focused on the role of human authorship in the context of AI.
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  • Recently Introduced Bill Would Limit ITC 'Domestic Industry by Subpoena'
    Patent infringement disputes in the United States are not only heard in district courts. The U.S. International Trade Commission (ITC) also decides high-stakes intellectual property disputes — with the remedy for the IP rights holder not being damages, but rather an exclusion order that can block a competitor's importation of infringing articles into the U.S. That remedy can be incredibly powerful for companies engaged in stiff competition in the U.S. market.
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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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