Case Briefing
September 01, 2003
Recent cases of interest to your practice.
AstraZeneca Pleads Guilty in Zoladex Case
September 01, 2003
Major pharmaceutical manufacturer AstraZeneca Pharmaceuticals LP pleaded guilty to a large-scale health care crime and agreed to pay $355 million to resolve the associated criminal charges and civil liabilities, according to an announcement released by the FDA Office of Criminal Investigations (FDA OCI) on June 20.
'Who's the Boss' Can Make a Difference in a CMO's Success
September 01, 2003
Q: What is the difference between a COO and a CMO? <p>A: One saves money and the other spends money.<p>One of the key factors to a successful run as a law firm marketing exec is to whom that individual reports. If the answer is Chief Operating Officer (COO) or Executive Director (ED), I become the great skeptic as to whether or not any marketing program can achieve success. However, I do believe that both can coexist and help the firm's marketing efforts move forward.
A View from the 'Upper Deck': Top-Down Marketing
September 01, 2003
Lawyers are in the business of providing information to their clients. The issue, which perplexes most lawyers, is how to effectively and efficiently convey the right information to the right people at the right time so that they will hire the firm to answer their questions and solve their problems.
Dealing with Clash of Styles
September 01, 2003
The thing about going out and getting new business," said a partner in a large New York-based firm, "is that when you bring it in, it's one of the greatest feelings you can have!" If everyone was so motivated, if every lawyer or professional felt that way, there would be no lacking for business and a smile on the face of every firm marketing manager. Strangely enough, if such a utopia existed, there would still be potential for some sticky problems -- the solutions for which require savvy marketing management and fostering of a teamwork culture.
Ask the Coach
September 01, 2003
This month's questions:<p>What do you do when, despite having a good relationship with a client, you struggle to reach agreement on such things as rate increases, staffing, etc. <p>In the interest of cross-selling, I often have a colleague or two accompany me on initial sales calls. How do you manage or choreograph interaction among three to four people? <p>At some point in any sale, buyers usually request references. What's the best way to handle this?
Sorry Airlines! Let's Take Legal Meetings Online
September 01, 2003
I can see it now: U.S. airlines continue to struggle because some of their most frequent fliers - attorneys - are turning in their wings. No longer do we need to fly nearly as often to client meetings or to interview key witnesses on our most pressing cases. Why? We now have e-meetings, specifically e-meetings from Tempe, AZ-based VIACK Corporation. Sad for the airlines; good for us!
News Briefs
September 01, 2003
Highlights of the latest franchising news from around the country.
