On the Job: Managing a Department of One?
September 04, 2003
Lawyers tend to embrace the solitary work style. Marketing professionals, on the other hand, can feel overworked and isolated if they have solo responsibility for shepherding a firm's marketing program. When you are a department of one, how do you manage to get your firm's work done and still preserve your sanity and sense of balance?
Learning From Client-Driven (Literally) Marketing
September 04, 2003
Seems like the brand name Segway' keeps popping up in unusual places. According to the company manufacturing them, 'The Segway Human Transporter (HT) is the first of its kind ' a self-balancing, personal transportation device that's designed to operate in any pedestrian environment.' To me, they look like pogo sticks on wheels. How does this relate to law firm marketing? The product's manufacturer is making maximum hay out of non-traditional, client-generated marketing.
Marketing Campaigns That Stand Out
September 04, 2003
'Let's hire a dumb lawyer.' Five words you're likely never to hear. Lawyers may come in all shapes and sizes, and their styles may run the gamut from presidential to ruthless litigator, but one thing you expect them all to be is smart. A dimwitted attorney is as desirable as an accountant who's bad with numbers, an architect with poor spatial perception or a management consultant who thinks ROI is the French word for king.
Blogging For Law Firms: Not Why, But When and How
September 04, 2003
Blogs have made it into the mainstream. Dear Abby, earlier this month, offered her opinion to teens on whether or not to blog. A Google search for 'blogs' garnered 1,680,000 results. A similar search just for 'web logs + law firms' offered 18,100 matches. For law firms, blogs seem a natural progression in using the Web for marketing and communications purposes. Once firms were considered behind-the-times if they didn't have a Web site. Then the next great 'must have' wave brought us e-zines, e-letters and e-mail alerts. Now, the race is on to launch law firm blogs.
Selling the Marital Residence: What Are the Tax Implications?
September 04, 2003
The marital residence is frequently the most valuable asset found in most divorce cases. Issues of valuation, possession and sale will all involve tax implications. The residence may include a houseboat, a house trailer or the house or apartment that the taxpayer is entitled to occupy as a tenant-stockholder in a cooperative housing corporation. It does not include personal property that is not a fixture. Treas.Reg. '1.121-1(b). Any gain represented by the difference between the present market value or sales price and the adjusted basis will have tax consequences.
So You Think You Own Preferred Stock?
September 03, 2003
It is no secret that the bulk of today's activity in the private equity sector is taken up with late rounds of financing. Typically, the VCs (ie, private equity funds, including but not limited to funds which are the incumbent in a particular company's series of preferred shares) negotiate the terms of, let's call it, the Series D round ' a so-called "follow on" round. The D Round succeeds, in point of time, the initial issuance to the following investors: common stock to the founders, friends and family and sometimes angels, followed by Series A, B and C convertible preferred shares, to the professional investors.
Non-disclosure Agreements in Venture Capital Transactions
September 03, 2003
Occasionally a venture fund will receive a request from a potential portfolio company for the venture fund to sign a non-disclosure agreement prior to commencement of due diligence. The proposed non-disclosure agreement would commit the venture fund to maintaining the confidentiality of the company's information disclosed to the venture fund in the course of the due diligence investigation. Entering into non-disclosure agreements could restrict the future investing and disclosing activities of the venture fund or its principals.
The Essential Guide to Liquidation Preferences
September 03, 2003
A liquidation preference gives the VC investor a "first right" to any proceeds available to shareholders in the event of a liquidation or trade sale of the company. Although a liquidation preference provides the VC investor with downside protection by giving them the first money out of the company that is paid to shareholders, it can also significantly increase the upside to an investment.
Around the Firms
September 03, 2003
Movement among major law firms and corporations.
The Lateral Partner Process: Three Perspectives
September 03, 2003
According to <i>The American Lawyer</i>, fully 40% of partners in the AmLaw 200 firms will move laterally at least once as partners. This is an astonishing statistic, since lateral partner movement was virtually unheard of a generation ago. Freed from the stigma that once haunted a partner who abandoned his partnership, today's law partners tend to be pragmatists who no longer view their firms as homes for life. Instead, they see them as vehicles to drive their businesses to higher levels. In this article, we take a brief look at lateral partner recruitment from the different perspectives of the law firms, the candidates and the recruiters.
