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We found 6,128 results for "Marketing the Law Firm"...

Microsoft SharePoint for the Legal Industry?
April 01, 2003
I am sure that everyone knows the name Microsoft. I am guessing that many of you, however, are not familiar with Microsoft's portal product "SharePoint." SharePoint presents an interesting opportunity for two reasons. First, it is a Microsoft product and chances are that your IT infrastructure and policies embrace Microsoft technology. Second, SharePoint is a relatively inexpensive portal solution. Okay, I know what you are thinking, another article about legal portals and how they will reduce your costs to nothing and increase your revenue by 2000%. I hope to provide something different here. The purpose of this article is to share my experiences working with SharePoint and provide some insight in how it can be used strategically in your law firm or law department.
Planning A Web Site With Some Punch
April 01, 2003
Law firm Web sites have largely converged toward a "standard model" that presents a few implicitly agreed-upon subjects. Consider the analogy to newspapers: Consensus has been achieved that the logical way to organize them is national news, opinion, local news, business, sports, lifestyle, etc. Within this consensus, tremendous variety in paper stock, layout, color, writing style and so forth can all thrive, but the "bone structure" is agreed upon.
Internet Firms Back New Anti-Spam Bill in Senate
April 01, 2003
Internet companies welcomed a new Senate bill aimed at protecting consumers from the miasma of spam, or unwanted junk e-mail.
Avoiding Extinction in A Turbulent Legal Market: The Other Side of Consolidation
April 01, 2003
The early days of 2003 have brought a stark reminder to the leaders of law firms. While strong law firms have experienced an exceptional level of prosperity and growth in a consolidating market, continued expansion and ever increasing profitability are not the only potential destinies for law firms today. As the high profile closures of long established firms such as Brobeck; Peterson & Ross; Hill & Barlow and others demonstrate anew, firms can fail. And with failure come career interruption, client uncertainty and financial distress for many.
Professional Development Comes of Age
April 01, 2003
As law firms grow in size and complexity, they are increasingly realizing that professional development of their lawyers can no longer be left to the haphazard of on-the-job experience. Competing effectively today requires strategic thinking about cultivation of the law firm's primary business asset: its lawyers.
The Latest Threat To E-Commerce : The PanIP Patent Litigation
April 01, 2003
As if the recent attacks on the tax-exempt status of Internet transactions were not enough for e-commerce vendors to worry about, a new problem has come to light for companies that sell goods or services via an Internet Web site. PanIP, LLC (PanIP), a company based in San Diego, has initiated lawsuits in the U.S. District Court for the Southern District of California against over 50 companies transacting business over their Internet Web sites, alleging that such activity constitutes infringement of two patents owned by PanIP.1 The patents asserted by PanIP are generally directed to "data processing systems designed to facilitate commercial, financial and educational transactions between multimedia terminals"2 and to "a system for filing applications with an institution from a plurality of remote sites, and for automatically processing said applications in response to each applicant's credit rating obtained from a credit reporting service."3
Secondary Private Equity Funds: The Perfect Storm
April 01, 2003
The recent growth and maturity of the private equity market has generated significant secondary market opportunities. In a maturing private equity industry, the secondary market has become increasingly viewed as a tool for private equity portfolio management and a source of liquidity, in a relatively illiquid market.
Coping with Poor Corporate Hygiene in the Early Stage
April 01, 2003
Part 2 of 2. Last month, Dan Mahoney and Jim Thorton discussed the costs of "poor corporate hygiene" in early stage companies to include the overzealous use of options (and how it affects the cap table), as well as the pitfalls of short-sighted legal structuring. The lack of attention to these issues can often render an early stage company unfundable in the next round. This month, Dan and Jim discuss the potential benefits, but more importantly the likely costs, of short-sighted corporate partnering, bad licensing and how ineffective boards can negatively impact early stage companies.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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