Corporate Crisis Management
October 05, 2005
Fielding a Winning Team for Shareholders Wichita, KS, was an unlikely spot for finding metaphors. Sitting in a rental car on the steaming asphalt outside…
The MLF 50: More From the Top Firms
October 03, 2005
In my continuing effort to present as many of the firms that were listed in the MLF 50, I am pleased to profile Baker & McKenzie (No. 6) and Carlton Fields (No. 22) in this issue of <i>Marketing The Law Firm</i>.
Substance Over Style As a Winning Combination
October 03, 2005
It is unfortunate that firms do not fully understand or appreciate the importance of marketing and communications, but nevertheless continue to throw money at their programs without analyzing their needs. The firms that made the list were chosen on the basis of their accomplishments and not as much about their staffing or budgets. While these aspects were taken into consideration, the number of staffers and the budgets did not affect the final listing. Some firms actually do quite a bit more with less staff and less money. As a veteran of law firm marketing and communications, I felt extremely confident in including these firms because I know what they are about and I know their people. The valuation of all the firms is reflective of programs that are differentiators in the world of law firms and in many ways mirror Corporate America's marketing programs. <br>Some of the more important aspects of several marketing and communications programs that struck a chord as having well thought-out and meaningful programs that provide a glimpse into the substance over style world of law firm marketing and communications programs.
When Bankruptcy Goes Public
October 03, 2005
Bankruptcy filings make headlines, regardless of whether the debtor is a large public company, a small private business, a national icon or a local not-for-profit. And media coverage -- and the public and political scrutiny it invites - can influence, for better or worse, the course of the case. It can even affect the very future of the organization. As the legal, operational and financial strategies associated with the bankruptcy process are put in place, communications must be an integral component.
Developing Effective Information Security Programs
September 20, 2005
For many years, financial institutions and other entities that collect personal information focused on privacy as an emerging legal doctrine presenting compliance challenges and an array of business implications. These issues, while still important and subject to ongoing debate and tinkering, have become, for many financial institutions, an automatic component of ongoing business activities. Now, with all of the attention focused on security of customer information driven by the recent flood of news stories concerning security breaches in numerous industries, privacy's ugly stepchild — the security of consumer information — has moved to the forefront of concern, both for financial institutions and the various entities that regulate and oversee them. News stories reporting security breaches are an almost daily occurrence. New legislation is being introduced almost constantly, at both the state and national level. While financial institutions already face a raft of security-related compliance obligations, including the Gramm-Leach-Bliley Act and others, financial institutions and their important business partners have been a focus of many of the most highly publicized breaches.
Corporate Minutes: What SOX Has Wrought
August 30, 2005
Until recently, the subject of corporate minutes seemed about as interesting -- and received about as much attention -- as watching paint dry (or, for those who prefer another metaphor, watching grass grow). However, for a number of reasons, the subject now receives considerable attention from the legal and corporate governance communities, and from boards of directors themselves.
Speed Traps and Potholes: Avoiding Communications Hazards
August 30, 2005
Whether a firm keeps the pedal to the metal or travels at a more steady pace, effective communications can build profits, promote growth and create demand. But it is important to remember that marketing and public relations materials must comply with the rules of the road, lest firms find themselves in trouble with the law.
Virtual Worlds And Digital Rights
August 30, 2005
Today's virtual worlds -- sometimes also called digital or synthetic -- evolved from text-based role-playing games such as Dungeons & Dragons. The predecessors of the "Massively Multiplayer Online Role-playing Games" (MMPORGs) of today began for the most part in the late 70s and early 80s when various individuals first engaged in the role-playing game behavior online. The online text-based commands and prompts allowed the players to act out various fantasies without the close proximity requirement that is inherent in the earlier written and oral gaming forms. As the online technology grew, so did the nature and complexity of the interactive games, including the addition of videogame graphics to the text-based game elements. In the '90s, the current state of online MMPORGs began offering a real-time socially interactive component that was not available on traditional offline console gaming. While the physical space and landscape is simulated in the virtual environment of today, the social interactions are real since virtual characters, or "avatars," in the digital world are controlled and operated by a real person and not just by strict computer code. While these games are currently used mostly as an avenue for play and social interaction, if the proliferation of online entrepreneurship continues, the games will likely be more focused on commerce, research and work or work-related activities.
Brain-Dead Woman 'Gives Birth'
August 30, 2005
A few weeks ago, the media was all over a touching story: A 26-year-old pregnant woman, suffering from a fast-moving malignant melanoma, tragically died when the tumor attacked her brain. Unlike the Terri Schiavo case, the woman's grieving husband and family all accepted that she was dead. But, believing that she would have wanted them to save her baby against all odds, they arranged for her to stay on life-support until the fetus was viable enough to be taken from its brain-dead mother.
<b>Media & Communications Corner:</b> Becoming Your Reporter's Best Friend
July 28, 2005
If there is one thing that everyone in your law firm marketing department can agree upon, it is the importance of cultivating and maintaining relationships with editors and reporters. Your team has likely recognized this basic point for years, as have the marketing departments of your competitors. It is just as probable, though, that one (or both) of you have seen these efforts stagnate, as happens all too regularly. You lose track of the fundamentals. In what manner, then, can your firm begin to refresh its efforts, and keep ahead of the Jones, Jones & Jones LLP's? What creative methods can you implement that will make a reporter think of your firm and your attorneys first?
