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We found 6,128 results for "Marketing the Law Firm"...

Equity, Inclusion, and Individual Engagement Principle (EIIEP)
December 01, 2021
Employee engagement is becoming vital to successful businesses, however, that hasn't translated to significantly wider adoption of meaningful diversity, equity and inclusion (DEI) practices in workspaces.
Leading Through Disruption
December 01, 2021
The pandemic has brought into focus the need for law firms and law firm leaders to be strategic about fostering the connections, engagement, learning, and innovation that will allow them to both attract and retain top talent.
Using Financial Intelligence to Gain a Competitive Advantage
December 01, 2021
Many law firm finance leaders are using data to drive change in their organizations, amplifying the power of profitability, and leveraging their skill to fuel innovation. Ultimately, they are helping their firms gain a competitive advantage.
Opportunity and Outsourcing In a Post-COVID World
December 01, 2021
2020 was a lesson in forced change management. Today, law firms are at a crossroads triggered by the transformational impact of the pandemic, and wondering…
Digital Marketing Surged During the Pandemic, But Are Law Firms Managing Content Effectively?
December 01, 2021
When 2020, and its accompanying pandemic, ushered in a resurgence in legal digital marketing and social media use, it was expected given the circumstances. But not all firms are managing that content effectively.
Recent Rulings on 'Embedding' Foreshadow Circuit Split: What Does That Mean For Content Use Now?
December 01, 2021
When and how can you display someone else's visual content on your website without running afoul of copyright law? When and how can someone else display your visual content? A recent ruling out of the Southern District of New York may upend the current paradigm.
Influence of Lost Profits Damages In Patent Cases
December 01, 2021
In two recent decisions, the Federal Circuit and a Delaware district court took account of the underlying economic conditions that permit and prevent awards of lost profits, and looked at the implications of those conditions on otherwise unrelated areas of law.
Recent Court Rulings on 'Embedding' Foreshadow Split In Circuits
December 01, 2021
When and how can someone else's visual content be displayed on a website without the website operator running afoul of copyright law? When and how can someone else display the website operator's visual content? A recent ruling on a popular practice at the center of these issues for entertainment and media companies may upend the current paradigm.
Consultants Lose Bid for Percentage of Record Label
December 01, 2021
A successful Atlanta-based hip-hop and R&B label beat back the efforts of a Los Angeles consulting firm to lay claim to hundreds of thousands of dollars and a large chunk of the company itself, when a jury declared that the record company owed the consultants less than $3,500.
Fresh Filings
December 01, 2021
Notable court filings in entertainment law.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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