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We found 6,128 results for "Marketing the Law Firm"...

Where Does Content Use Stand Now After Recent Rulings on 'Embedding' Foreshadow Circuit Split?
December 01, 2021
When and how can you display someone else's visual content on your website without running afoul of copyright law? When and how can someone else display your visual content? A recent ruling out of the Southern District of New York may upend the current paradigm.
How Law Firms Can Gain a Competitive Advantage with Financial Intelligence
December 01, 2021
Results of the new "Implementing Financial Intelligence to Give Law Firms a Competitive Advantage in 2022 and Beyond" report revealed a striking shift in the role of law firm finance leaders, both in their value and impact. Many are using data to drive change in their organizations, amplifying the power of profitability, and leveraging their skill to fuel innovation.
What You Need to Know About China's New Privacy Law
December 01, 2021
The Personal Information Protection Law of the People's Republic of China (PIPL) went into effect on Nov. 1 and brought with it a suite of new requirements and lingering questions.
Growth of Cyber Attacks Leading Insurers to Drop the Unprepared
December 01, 2021
Securing cyber insurance is becoming more difficult. Law firms are facing insurance carriers that are placing a heavier emphasis on proactive cybersecurity measures, dropping clients, and even exiting the cyber insurance space when the risk outweighs the premium.
Fraud Cases Increase In Cryptocurrency 'Wild West'
December 01, 2021
When something goes wrong with an investment in cryptocurrency and fraud victims seek legal help, disputes often turn out to be a major challenge for plaintiffs and law firms.
Legal Tech: The Evaporation of E-Discovery
December 01, 2021
The thinking in the legal world regarding e-discovery has so changed that, as with many other ideas and tools that were once novel, those ideas lost their novelty as those in the legal community became comfortable with them and thought of them as simply different ways of articulating ideas and tools long used in the legal world.
How Law Firms Can Gain a Competitive Advantage With Financial Intelligence
December 01, 2021
The results of a new report — Implementing Financial Intelligence to Give Law Firms a Competitive Advantage in 2022 and Beyond — revealed a striking shift in the role of law firm finance leaders, both in their value and impact. Many are using data to drive change in their organizations, amplifying the power of profitability, and leveraging their skill to fuel innovation. Ultimately, they are helping their firms gain a competitive advantage.
Messaging on Growth Important to Attract Top Talent and Prospective Clients
December 01, 2021
By keeping these communication tips in mind, firm leaders can ensure that their most important stakeholders understand the significance of their expansion and why it is a win-win for the firm, its people and its clients.
Rate Hikes Threatening Trusted Status with Clients
December 01, 2021
After years of clients working to trim their roster of firms to a trusted group that understands the specific challenges of their businesses, rate hikes are threatening to upset these delicate relationships.
How Should Law Firms Use Their Windfall of Profits?
December 01, 2021
After many firms experienced a highly profitable 2020 and sky-high demand levels in 2021, they found themselves with more cash than usual. While more than enough Big Law money has been lavished on associates and laterals recently, those aren't the only ways firms are spending their riches.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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