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Why Mediation Works
December 27, 2004
In mediation, a trained third-party neutral is selected by the parties (or appointed by a tribunal) to assist the parties in resolving their dispute. Mediators may be members of a panel, are associated with a dispute resolution organization, or have a private mediation practice. Mediators serve pursuant to written mediation agreements that provide for confidentiality of the process, and outline the procedure that will be used in the mediation session. The hallmark of mediation is that the mediator meets with both sides, in joint and separate caucuses, and guides the parties through exchange of information and exploration of interests and positions in a confidential setting with the goal of enabling the parties to reach agreement themselves.
Media & Communications Corner <b>Media Relations: A Look Back and A Look Forward</b>
December 07, 2004
It continues to be a great pleasure for the media relations professionals at Jaffe Associates to contribute our viewpoints on the publicity issues and trends that all of you face each day. Since becoming regular columnists for <i>Marketing the Law Firm</i>, we have covered a number of topics that we hope have been educational and even inspirational. Here, we take a look back at these columns and tell you some of next year's topics.
The Year in Review: Our Look Back and Look Forward
December 07, 2004
The year 2004 has been my first full year as Editor-in-Chief of this publication. While there have been challenges, there have also been some rewards. So, sit back, relax and enjoy the first half of 2004 as I present to you selected highlights of <i>Marketing the Law Firm</i> for the months January through June.
Counsel Concerns
November 29, 2004
Issues in serving as a lawyer in the entertainment industry. This month:<br>A federal district court in Manhattan sanctioned a lawyer and his client for pursuing in bad faith claims against the company that holds the rights to the work of Edgar Rice Burroughs, the creator of Tarzan.
Strategically Manage Occupancy Costs to Increase Law Firm Profitability
November 05, 2004
Aside from payroll, real estate costs are a large law firm's most significant expense. Even under the best circumstances, such expenditures &mdash; sometimes called occupancy costs &mdash; consume 8% to 10% of the typical large firm's annual revenue. These costs are not confined to rent; many firms finance millions of dollars worth of expenses associated with the construction of their space.
Is Your Client A Spammer?
November 01, 2004
We've covered the CAN SPAM Act fairly extensively from a "what is it" type of perspective. In this article, Board of Editors member Jonathan Bick provides some practical advice on how to advise those clients who want to send marketing e-mails lawfully (it just doesn't seem right to say "spam lawfully.
Working At Home, And At Play
October 06, 2004
Constant connectivity creates pressure to work around-the-clock, wherever you may be. After all, the Net is always on ' and open for business.<br>However, as the traditional office becomes less important ' because technology lets work shift location with the workers ' will the legal rules for the workplace also follow?
In The Courts
September 30, 2004
Recent rulings you need to know.
Publish or Perish!
August 02, 2004
As anyone who has attended a four-year university can attest, "publish or perish" is the mantra for budding academics looking to secure the permanent, and virtually untouchable, position of tenured faculty. In modern academia, many have eschewed that thought ' claiming that it places too great an emphasis on research and not enough on actual teaching. <br>However, more and more lawyers are beginning to grasp the thought that its time for them to take the baton from their academic colleagues ' as the pressures of law firm consolidation and the necessity to stand out in a crowded field demand an aggressive visibility and communications strategy.
Landlord & Tenant
July 30, 2004
The latest cases.

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