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We found 6,128 results for "Marketing the Law Firm"...

Hybrid Work Environments Add to Internal Cybersecurity Risk
October 01, 2021
Are law firms truly prepared for evolving threats on the horizon, especially with hybrid work arrangements gaining momentum?
Obstacles to Overcome So Attorneys Can Train Others
October 01, 2021
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
Managing Outreach Is the Most Important Task for Practice Group Leaders
October 01, 2021
No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
Tenth Circuit Adds to Split on Lanham Act's International Applicability
October 01, 2021
the Tenth Circuit held that the Lanham Act can have extraterritorial application, if certain conditions are met. In doing so, the appellate court recognized — and further deepened — an ongoing circuit split.
The Most Important Task Practice Group Leaders Fail to Manage
October 01, 2021
There is one task that practice group leaders prioritize above all others: the management of the group's outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
Second Circuit Applies Federal Bankruptcy Law, Not Securities Law, In Madoff SIPA Liquidation
October 01, 2021
The Second Circuit applied federal bankruptcy law when holding that good faith is an affirmative defense.
Players On the Move
October 01, 2021
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Enabling Monetization of Non-Monetary Victories
October 01, 2021
This article proposes language to include in retainer agreements to enable the monetization of non-monetary victories and compensate attorneys for all their work on behalf of their contingency clients.
Are Government Investigation Disclosures Protected Under the Common Interest Doctrine?
October 01, 2021
This article discusses whether disclosures made when a subject of a government investigation borrows money or sells all or part of its business are protected from discovery on the basis of the attorney-client privilege and pursuant to the common interest doctrine.
Flat Fee or Consumption-Based E-Discovery Pricing? Depends on Who You Ask
October 01, 2021
Being charged per gigabyte by an e-discovery software platform isn't new, but it can still be a budgetary drain for law firms that handle many large e-discovery matters.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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