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We found 6,128 results for "Marketing the Law Firm"...

Professional Development: Firm Culture: Part of the Equation In a Career Move
August 01, 2021
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization's success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
Call for Nominations: Legalweek Leaders in Tech Law Awards 2022
August 01, 2021
Legalweek and Law.com are seeking nominations from lawyers who have handled cutting edge matters at the intersection of the law and technology.
The Pandemic Job Market: From Drought to Pandemonium
July 01, 2021
This article gives historical context to the events that brought us to the current climate and provides guidance on how employers and employees can successfully navigate the ensuing complexities of job searching and hiring in the post-pandemic pandemonium. Part One of a Two-Part Article
Key Points In Licenses for Sports Betting Rights
July 01, 2021
The legalization of sports betting and the licensure of such rights to new tech market players is redefining sports media and sports law. As a result, contract negotiations are becoming increasingly complex and requiring parties to consider an evolving set of nuanced issues.
The Future of Litigation Workflow: Reimagining Technology and Process in the Next Decade
July 01, 2021
A cross-section of law firm leaders comment on the current state of litigation, remote training, building cohesive and collaborative multidisciplinary teams, leveraging technology to enhance litigation processes and outcomes, and looking at the practice of law in the next decade.
Addressing the Spiral of Silence In Law Firms: Fostering Open Communication
July 01, 2021
The "Spiral of Silence" can mean workers don't feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.
COMPETITIVE INTELLIGENCE: Competitive Intelligence On a Dime
July 01, 2021
Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
LEADERSHIP IN LAW: Rapid Innovation Is Scary, But Necessary for Law Firm Leaders
July 01, 2021
To achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.
Biden Administration Budget 2022: Employer Sponsored Death Benefits a Forgotten Planning Tool
July 01, 2021
Part One of a Two-Part Article While providing a current benefit for employees, an employer sponsored death benefit is an asset that may create needless taxation if not properly handled. Taking prudent steps will avoid the problems of loss of control and flexibility while minimizing income, estate, transfer and capital income taxes.
Upping Your New Business Game with AI
July 01, 2021
With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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