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We found 6,128 results for "Marketing the Law Firm"...

Best Practices for Investigations In Remote Environments
June 01, 2021
With regulatory and investigations activity expected to pick up significantly in the coming year, it's more important than ever to tighten up remote investigations methods to meet best practices. Aside from enabling continuity during COVID-19 restrictions, remote workflows offer a number of benefits in investigations.
Legal Tech: EU E-discovery 'Phenomenon' Comes With Unique Issues
June 01, 2021
For a jurisdiction with little to no discovery process, the EU and its stringent privacy requirements may have already emerged as the next frontier for e-discovery providers looking to expand their business outside of the United States. However, the region's relative inexperience with e-discovery could still emerge as a hindrance for vendors eyeing an EU-based expansion.
How to Motivate Attorneys for Rainmaking Success
June 01, 2021
How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
How U.S. Tax Court Reached Its Decision on Michael Jackson's Right of Publicity
June 01, 2021
The significance of the U.S. Tax Court decision for celebrities and their estates is clear: Prior to now, as Tax Court Judge Mark V. Holmes noted: "We haven't had a case directly addressing the taxability of the image and likeness."
Everything You Need to Know About Law Firm Content Marketing
June 01, 2021
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
U.S. Tax Court Rules on Valuation of Michael Jackson's Right of Publicity
June 01, 2021
The significance of the U.S. Tax Court decision for celebrities and their estates is clear: Prior to now, as Tax Court Judge Mark V. Holmes noted: "We haven't had a case directly addressing the taxability of the image and likeness."
Closing the Information Security and Governance Gaps In the New Operational Model
June 01, 2021
In 2020, information governance may have been sacrificed in the face of an urgent, global crisis. As understandable as that is, it's time now to step back and assess best practices for the new operational model that is here to stay.
Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
June 01, 2021
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
Players On the Move
June 01, 2021
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
June 01, 2021
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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