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We found 6,128 results for "Marketing the Law Firm"...

'Staying Bonuses' Can Help Keep Associates, But More than Cash Is Needed
May 01, 2021
While bonuses have kept some associates from moving to midsize firm competitors or outside Big Law entirely, large firms must also be more creative and holistic in the long run to retain top associates when the barriers between home and work life are eroding.
Hindsights, Insights and Foresights: Producing Content That Clients Value
May 01, 2021
This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
IP News
May 01, 2021
Federal Circuit: The Doctrine of Equivalents Is Not a Binary Choice Federal Circuit: No Estoppel for Party That Joined IPR
Is Your Firm Prepared for the 'Silver Tsunami'?
April 01, 2021
A Silver Tsunami of aging partners is threatening the legal profession. There's a way to higher ground.
Why Law Firms Need to Know About the 'Excess Share of Voice' Rule
April 01, 2021
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
Accountability and ROI: Building Cybersecurity into Your Budget
April 01, 2021
If we intend to minimize the risk of a successful attack, we must accept cybersecurity as an ongoing, evolving, relentless effort that requires diligence and discipline. And we have to throw more money at it, too.
What In-House Counsel Need from Outside Counsel As Pandemic Landscape Shifts
April 01, 2021
The global COVID-19 pandemic forced lawyers — individuals whose relationships formerly depended upon firm handshakes and looking their clients directly in the eye — to build client trust through a tiny camera lens. Here's a Q&A with GCs to discuss what matters most to their companies when hiring outside counsel.
How Do Business Development Efforts In High-Performing Law Firms Differ?
April 01, 2021
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
Commercial Landlords Look to Make Buildings Safe During and After COVID-19
April 01, 2021
Adaption was a critical skill for many commercial real estate firms throughout the pandemic. Companies had to hustle to get the supplies to protect their employees and residents. They're not only thinking about what can protect their occupants from COVID, but what high-tech investments can make their buildings healthier in the future.
Implications of 'Amgen v. Sanofi' On the State of Enablement Law
April 01, 2021
The decision appears to take steps to harmonize the prior cases that appropriately were guided by the Wands factors with the cases discussing the "full scope" of enablement that have engendered some confusion in the law.

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    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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