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We found 6,128 results for "Marketing the Law Firm"...

How Legal Tech Can Help Lawyers Protect Privilege and Better Serve Their Clients
March 01, 2021
A recent UK High Court ruling has provided lawyers everywhere with a stark reminder on the scope of privilege for electronic communications.
Leadership in Law: 5 Ways Attorneys Can Utilize Accountability Partners to Build Business
March 01, 2021
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
Following the Winding Business Development Road
March 01, 2021
We all know that business and business development will be different post-pandemic, and we are not sure how. This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.
Congress Expands SEC Powers Just In Time for New Administration
March 01, 2021
Wall Street has greeted Gary Gensler's nomination as Chair of the SEC with some trepidation, perhaps with good reason. Congress, by contrast, may have presented him with a powerful signing bonus.
What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part II
March 01, 2021
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
Law Firms Looking to Retail Space and Other Office Alternatives Post-Pandemic
March 01, 2021
The prospect of using retail space for law offices is the latest adaptation, in addition to innovations such as hoteling and other forms of shared workspace, that may define law firm offices in the future as the COVID-19 pandemic makes a permanent mark on how firms configure and run their offices.
The Effective Act of Listening
February 01, 2021
With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients' transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support?
Media & Communications: What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part I
February 01, 2021
Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021.
Sales Speak: 7 Reasons Networking Is Dead — Or Should Be
February 01, 2021
Networking is not the business development panacea many would make it out to be. In fact, I think networking can do more harm than good. To make my point, here are 7 ways "connecting" is better than "networking."
Digital Dive: The Digital Buyer's Journey: How to Nurture Your Potential Clients
February 01, 2021
Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here's a process to follow for each of the steps of that journey:

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    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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