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We found 6,128 results for "Marketing the Law Firm"...

Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client
February 01, 2021
Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.
The Dark Side of Licensing: How to Prepare for the Audit
February 01, 2021
The audit clause itself is not something to be feared. It is a necessary means for the licensor to protect its interests and to guard against unscrupulous licensees. But it is a mistake to think that the clause is there solely to prevent malfeasance.
From the PTO to the FDA: What to Consider When Branding Clinical Trials
February 01, 2021
The legal implications of branding generally arise initially for companies during the process of selecting a company name and any initial product or service names. For drug development companies, however, careful consideration should also be paid to the implications of branding a clinical trial.
9th Cir. Finds No Fair Use In Dr. Seuss/Star Trek "Mashup"
February 01, 2021
In Dr. Seuss Enterprises L.P. v. ComicMix LLC, a unanimous three-judge panel of the Ninth Circuit held in December that ComicMix's illustrated book combining elements of several Dr. Seuss children's books with characters, themes and other features of the popular sci-fi series Star Trek was not a fair use of the Seuss material from which it had admittedly been "slavishly" copied.
Additional Perspective on Dr. Seuss/Star Trek Ruling
February 01, 2021
The court's decision means that in the Ninth Circuit commercial mash-ups will have to do more than place new characters in old settings to qualify for fair use.
E-discovery 2020 Year In Review — And A Look Into 2021
February 01, 2021
The e-discovery issues associated with so many people working from home due to COVID-19, data collection privacy and more market consolidation are just some of the factors that respondents say will factor in to how law firms need to prepare for 2021.
Coding Bias Out of the Law
February 01, 2021
One of legal technology's best success story is how quickly and ably most law firms were able to make the transition. However, for some, remote appearances pose new challenges such as effective access to counsel, signal interruptions, authentication and privacy.
Can Terms of Service Agreements Allow Companies to Skirt Consumer Protection Laws?
February 01, 2021
Most users do not have the time or inclination to read through dozens of pages of legalese before reviewing the morning's tweets, and if millions of users are agreeing to these terms, how bad can they be?
ROSS Intelligence Claims Thomson Reuters Uses 'Tying Scheme' to Thwart Westlaw Competition
February 01, 2021
ROSS Intelligence is alleging that Thomson Reuters uses anticompetitive behavior to maintain Westlaw's dominance in the legal research space, according to a complaint filed in late January.
Challenges for Real Estate Lenders When Borrowers Default
February 01, 2021
During periods of distress in the real estate industry, if a lender is not going to enter into a consensual workout or loan restructuring with their defaulted borrower, the lender will be presented with the choice of either enforcing rights under its loan documents or marketing and selling the distressed loan.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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