Sales Speak: Keys to Business Development Success
January 30, 2013
Profitable firms invest in long-range marketing capabilities; that is, they take a view of the desired end result, land new work, and incorporate these goals into their support systems.
Fine-Tune Your Goals This February
January 30, 2013
Resist the February blahs by taking a moment to focus your well-intentioned energies and reaffirm your goals. Here's how.
The 2012 American Taxpayer Relief Act Is Enacted
January 30, 2013
The 2012 American Taxpayer Relief Act (ATRA) includes an increase in individual tax rates for high income levels, a permanent patch for the alternative minimum tax, an extension of the gift and estate tax exemption, and extension of certain expiring provisions.
HOW TO GUESS RIGHT
December 27, 2012
Prognostication is a game for which the prize for getting it right is at least bragging rights, at best successful planning. Statistically, it seems, there are few winners ' but that seems to stop no one from doing it. Gambling is OK for sport, I guess, but ' except for calculated business risk ' not so hot as a planning or management tool.
Pricing Legal Services
December 27, 2012
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Client-Driven Growth
December 27, 2012
This article reviews a number of ideas for converting a law firm's key clients, the 20-plus largest, into an engine of revenue growth, via a Key Client Program.
Profiting from the Learning Curve
December 27, 2012
A recent study published by Altman Weil listed the ways in which chief legal officers would like to see their outside counsel embrace service improvements and innovation. The top four responses were greater cost reduction, non-hourly pricing, more efficient project management and improved budget forecasting. To anyone paying even cursory attention to the legal marketplace in the last half decade, these should not come as a surprise.