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We found 6,328 results for "Marketing the Law Firm"...

How Gamification Leads to Meaningful Workplace DEI Changes
September 01, 2021
Because gamification is frequently misunderstood, people often diminish it in conversations about diversity, equity and inclusion. An examination of gamification as a whole, however, shows how it lends itself to addressing serious issues.
Understanding Your Clients' Changing Needs In a Post-Pandemic Legal Market
September 01, 2021
If it was challenging to get facetime with clients pre-pandemic, that challenge has only multiplied in the post-pandemic world. As firms look for creative ways to reconnect with clients, client interviews and surveys have become more important than ever for ensuring client satisfaction, loyalty and profitability.
Beyond Se Habla Español: Insights Into Selling to the Expanding Hispanic Market
September 01, 2021
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
U.S. Supreme Court Could Make Copyright Officer Significant Player In Copyright Infringement Litigation
September 01, 2021
The U.S. Supreme Court granted certiorari in Unicolors v. H&M Hennes & Mauritz to address the following question: "Did the Ninth Circuit err in breaking with its own prior precedent and the findings of other circuits and the Copyright Office in holding that 17 U.S.C. §411 requires referral to the Copyright Office where there is no indicia of fraud or material error as to the work at issue in the subject copyright registration?"
Professional Development: Training the New Crop of Incoming Associates
September 01, 2021
Young lawyers do not learn to practice law in school. They are missing practical application of the law. This must be taught by senior lawyers. The following is a step-by-step guide for attorneys who finds themselves responsible for training new lawyers.
Stakeholders: How to See Things from the Client's Perspective
September 01, 2021
Without hearing the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service, operations, technology, staffing and so forth — in short, we potentially miss on everything.
USPTO Looking to Beef Up Its Own Trademark Protection
September 01, 2021
The agency announced that the Department of Commerce has applied to register the USPTO's marks in a bid to crack down on scammers who are impersonating the agency.
Voice of the Client: Stakeholders: How to Hear the Voices of the Clients and See Things from their Perspective
September 01, 2021
Without the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.
Tightening Antitrust Enforcement Could Be Boon for E-Discovery
September 01, 2021
U.S. antitrust enforcement is tightening, and e-discovery practitioners and vendors in the M&A market are expecting an uptick in work. But the influx of complex discovery may drain resources for other corporate e-discovery matters.
The Queen's Gambit: Vetting Costs and Other Factors In Hiring a Tech Vendor
September 01, 2021
There are numerous "gameplays" to reduce risks when selecting and hiring a technology vendor. With each mitigating factor you incorporate into your contracting playbook, prepare to incur additional costs.

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  • Artist Challenges Copyright Office Refusal to Register Award-Winning AI-Assisted Work
    Copyright law has long struggled to keep pace with advances in technology, and the debate around the copyrightability of AI-assisted works is no exception. At issue is the human authorship requirement: the principle that a work must have a human author to be eligible for copyright protection. While the Copyright Office has previously cited this "bedrock requirement of copyright" to reject registrations, recent decisions have focused on the role of human authorship in the context of AI.
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  • Recently Introduced Bill Would Limit ITC 'Domestic Industry by Subpoena'
    Patent infringement disputes in the United States are not only heard in district courts. The U.S. International Trade Commission (ITC) also decides high-stakes intellectual property disputes — with the remedy for the IP rights holder not being damages, but rather an exclusion order that can block a competitor's importation of infringing articles into the U.S. That remedy can be incredibly powerful for companies engaged in stiff competition in the U.S. market.
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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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