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We found 6,128 results for "Marketing the Law Firm"...

Cybersecurity Practices Grow As Firms Compete for Talent
November 01, 2020
Law firms in every segment of the market are hiring cybersecurity and privacy laterals and launching new practices, as more of their clients become aware of their vulnerabilities while working remotely.
How to Use Reddit to Market Attorneys
November 01, 2020
It's safe to say that even if law firm marketers are familiar with Reddit, a very small percentage of lawyers are. But Reddit can be a valuable tool to market attorneys and law firms.
Transitioning to Remote, Electronic Signing for Transactions
November 01, 2020
The recent move to more remote work environments has prompted many to take a second look at not only e-Signature solutions but also remote online notarization. In order to support transactional practice groups and legal department in making the transition to electronic signing and closings, one must understand the challenges and opportunities of these technologies.
If 2020 Is a Wash, Make 2021 Better By Setting a Marketing Strategy
November 01, 2020
If you're feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget.
It's 2025: What Did We Do to Successfully Shift Law Firm Operations?
October 01, 2020
A Look Back from the Future If we look back at 2020 five years from now, what will we point to as the key actions that brought law firms back, and which of those are still in play.
Drumming Up Business While Trumpeting Your News
October 01, 2020
An Integrated Strategy Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Global Perspective On Filing Trademark Registrations
October 01, 2020
The entertainment industry is a global business, but many U.S. brand owners do not realize that their valuable trademark rights stop at the U.S. border.
Communicating During the COVID-19 Crisis
October 01, 2020
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
Redefining Law Firm Financial Management In an Era of Unprecedented Economic Uncertainty
October 01, 2020
The pandemic has forced law firms to reevaluate their expenses, refine their budgets, and review their overall operations to adapt to an environment of perpetual uncertainty. To understand their approach, options, and considerations, LSQ engaged Ari Kaplan Advisors to benchmark a range of metrics and perspectives from leaders at an array of organizations
COVID-19 and Benefit Planning
October 01, 2020
The COVID 19/Pandemic/Shutdown has caused turmoil and upended benefit planning.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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