Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,128 results for "Marketing the Law Firm"...

Undercutting the Cost of Underperforming Attorneys
September 01, 2020
As a firm leader it is your fiscal responsibility to address underperforming attorneys. With COVID-19 are your underperformers flying under the radar? The cost to a firm is not only to the bottom line, but to your reputation as a leader.
COVID-19 and Working Remotely: Embracing the Changes and the Challenges in a Pandemic
September 01, 2020
The idea of working together while apart has prompted many law firms to reevaluate and analyze their strategies for operating safely, securely and efficiently. In this roundtable discussion these experts share their experience and insight on driving productivity and engagement during these uncertain times.
The Updated FCPA Resource Guide
September 01, 2020
Something Old, Something New, Something Borrowed, Something Blue this second edition contains some new "hypotheticals" — facts of actual cases the DOJ finds important enough to focus on — and, in keeping true to its name, has included additional resources and links for chief compliance officers looking to design and audit their companies' anticorruption compliance programs.
Create a Community to Connect and Empower
September 01, 2020
I encourage you to cultivate your own community as a means of connecting and empowering your peers. These are a few ideas to help you launch and maintain a program.
Bankruptcy Code Section 502(d) Claim Disallowance Issues 'Travel With' the Claim
September 01, 2020
In a recent decision, the U.S. Bankruptcy Court for the Southern District of New York held that claim disallowance issues under Section 502(d) of the Bankruptcy Code "travel with" the claim, and not with the claimant.
FIFA Decision Confirms Long Arm of Honest Services Fraud
September 01, 2020
United States v. Napout The U.S. government's lead role in the prosecution of corruption within the Zurich-based FIFA may be a paradigmatic example of U.S. law enforcement acting as the world's policeman. If corruption is based on foreign executives violating their duties of loyalty to foreign private entities, how does that translate into a violation of U.S. criminal law? Does it matter that the conduct in which the foreign executive engaged — commercial bribery — may not be illegal under the law of the executive's home country?
New York's Commercial Lease Defenses to Paying Rent
September 01, 2020
Not including what may have been negotiated in a commercial lease, there are three traditional theories under which commercial tenants could seek to assert entitlement to forgiveness of their rent: frustration of purpose, impossibility of performance, and force majeure.
Players on the Move
September 01, 2020
A look at moves among attorneys, law firms, companies and other players in entertainment law.
How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
September 01, 2020
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate. One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media.
Business Development While Social Distancing
September 01, 2020
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It requires shifting to doing more thought leadership and relying on social media and webinars. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business and referrals.

MOST POPULAR STORIES

  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
    Read More ›
  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
    Read More ›
  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
    Read More ›