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We found 6,128 results for "Marketing the Law Firm"...

Pouring Resources Into Business Development and Coaching Provides Mixed Results
July 01, 2020
The largest law firms are pouring substantial resources into business development training, cultivating leadership skills and professional coaching, according to a new report, and they're fielding teams of marketing professionals and lawyers to court and maintain clients. But the report found that the efforts — and the results — have been uneven, especially when it comes to developing leadership and building effective client teams.
Legal Analytics and the Evolving Practice of Law
July 01, 2020
While we may use analytics differently in our respective companies, one thing is certain: Legal analytics is the future and it's time to jump on board.
Corporate Resiliency: How to Ensure Financial Health Ahead of an Economic Downturn
July 01, 2020
Proper planning is key to ensuring a company's financial health when facing an economic downturn. Although companies will come into such planning with different levels of financial health, the same considerations can be helpful in determining the best path forward.
Legal Tech: Embracing Diversity in the E-Discovery New Normal
July 01, 2020
The COVID-19 pandemic creates opportunities for the ediscovery industry, like the law and technology industries, to expand its engagement and retention of diverse talent. Here are some actions that can be taken today.
How Cultivating Existing Client Relationships Can Boost Business Development
June 01, 2020
Advances in CRM software can help connect lawyers across the firm, allowing them to compete as one firm and build on the successful results they have already delivered for clients.
Eliminating Willfulness as a Prerequisite to Recovering an Infringer's Damages in Dilution Cases
June 01, 2020
Romag Fasteners, Inc. v. Fossil, Inc. The Supreme Court, settling a circuit split, held that, although highly important, willfulness is not a prerequisite for a trademark infringement plaintiff to obtain a profits award.
Jump-Starting Business Development After Living in a Socially Distant World
June 01, 2020
How do we go back to conducting productive business without seeming callous to the harsh realities many people are experiencing?
Jump-Starting Business Development After Living in a Socially Distant World
June 01, 2020
As leaders slowly pave ways to restart the economy, lawyers and law firms are looking for the safest route to getting back to work supporting clients who are trying to do the same. At the center of these discussions, an important quandary is brewing: How do we go back to conducting productive business without seeming callous to the harsh realities many people are experiencing?
Creative Strategies for Landlords and Tenants to Survive the COVID-19 Shutdown
June 01, 2020
When COVID-19-related restrictions imposed by state and local governments are lifted, there is no guarantee that they will have done more than delay the inevitable: eviction and bankruptcy. Modifications should be used to cut risk and losses. If at all possible, landlords and tenants should cooperate now to avoid that outcome.
Prosecuting PPP Fraud May Be Harder Than It Seems
June 01, 2020
This article discusses what tools the government has for pursuing seemingly undeserving PPP borrowers, the obstacles to bringing such cases, and the factors that may influence the government's decision in pursuing criminal or civil cases.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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