Career Journal: Emerging Success for Marketing Technologists
January 31, 2012
The technology segments of marketing departments have become an increasingly significant area of investment across industry lines. Within legal marketing, the focus of many firms this year will be on upgrading their capabilities in this rapidly-changing area.
Minding Your Business
January 30, 2012
To remain competitive, it is important for law firms to peel away the financial layers of their businesses, identify potential problems, forecast future revenues, and manage their financial health.
FCPA Investigation Costs ' Are You Covered?
December 28, 2011
The enormous size of the FCPA enforcement actions settlements as well as the outsized cost of investigating and defending FCPA actions has led the insurance industry to offer new FCPA insurance products, which are intended to offset the FCPA investigation and settlement costs. These products, however, should be reviewed carefully by the companies to determine their utility in light of the companies' FCPA exposure, existing insurance, and, of course, cost.
Time For a New Definition of Competence?
December 28, 2011
Does the innate need to appear "competent" help or hinder a professional's ability to develop business, develop future talent and give superior service to clients?
Social Security Facts and Strategies
December 28, 2011
Social Security is the biggest retirement system in the United States and its benefits play an important role for retiring Baby Boomers. Millions of Americans depend on their monthly benefits, the amount which can be affected by various factors, most importantly the age at which you retire.
Tweets, Apps, and Mobis, Oh My!
December 28, 2011
Wow, what a year 2011 was. While the economy barely hung on for many law firms that had once seemed invincible, our legal marketing colleagues around the country were busy innovating to heights not seen before in our professional space. It is a great time to be engaged in marketing law firms, indeed.
Google and the Social Media Law Firm
December 27, 2011
In our profession, most law firms focus on social media access, the Internet, intranets and shared client portals separately: Knowledge-focused firms will look at organizational and behavioral change as separate drivers from technology, and will treat the likes of Lean Six Sigma management principles, legal project management and alternative fee arrangements (AFAs) as standalone projects. If, however, the legal industry moves the way of consumer-driven market forces ' the merger of social media, Internet, intranet and shared client portals into a single seamless platform ' then the "Facebook firm" driving organizational and behavioral change for legal evolves and becomes a realistic business model
Court Watch
December 20, 2011
Highlights of the latest franchising cases from around the country.
