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We found 6,128 results for "Marketing the Law Firm"...

Regina Metropolitan: What Practitioners Need to Know
May 01, 2020
The Court's primary holding in Regina is that retroactive application of the Part F amendments would violate the Due Process clause of the U.S. Constitution.
Ask the Right Questions, Get the Right Hire Via Remote Interviewing
May 01, 2020
Techniques and important guidelines that will help an attorney conduct remote interviews that are efficient and help to lead to quality candidates for hire.
Client Development During the Pandemic   
May 01, 2020
The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.
Voice of the Client: Hearing the Voice of the Client
May 01, 2020
For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the "voice of the client" to additional aspects of the firm and improve the overall client experience.
COVID-19: Threats Abound: How to Protect Your Remote Workforce
May 01, 2020
If there's an upside to this unsettling period, it's that the same cloud that irrevocably changed the way companies do business in recent years will now help them navigate through this pandemic. By enabling remote work in response to this crisis, companies will emerge nimbler, more technologically sound and more productive.
Competitive Intelligence: "Dear Marketing & Business Development Professional …"
May 01, 2020
Letters from librarians on value and opportunities to work together to support firm goals.
Privacy and Compliance Services: Why the Market Is Rumbling Against the Big Four
May 01, 2020
With the advent of stringent privacy regulations in Europe and the United States, corporations are spending more time and money scrambling to ensure their privacy and compliance processes are able to withstand these high levels of scrutiny. At the same time, competition to provide these services is heating up as the Big Four professional services firms plant their stakes more broadly in this fertile ground.
Perspective on Impact of COVID-19 on Entertainment Industry
May 01, 2020
Leslie José Zigel, Chair of the Entertainment, Media & Technology Group at Greenspoon Marder offers his thoughts on entertainment industry issues arising out of the COVID-19 pandemic.
2019 Was a Record Year for the Am Law 100 But What Will 2020 Hold?
May 01, 2020
After a 5% increase in gross revenue and 3% growth in revenue per lawyer, the Am Law 100 were in a good place at the start of 2020. Then a global pandemic started. Now what?
Adopting COVID-19 Cuts, Law Firms Balance Image and Economics
May 01, 2020
Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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