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We found 6,128 results for "Marketing the Law Firm"...

Outsourcing: How to Do Better Than Flipping a Coin
March 01, 2020
The legal industry is on the cusp of transformational change making the "siren song" of a successful outsourcing engagement ever more alluring: increase expertise and flexibility while lowering costs, and significantly mitigating risk.
In the Know: Top 5 Legal Technology Trends for the 2020s
March 01, 2020
Technology is changing more rapidly than ever impacting our work, and personal lives. With technology playing such a huge role, it is important for legal marketers to be familiar with technology trends to understand the potential impact on our clients and law firm.
How Law Firms Are Overcoming New Business Development Challenges
March 01, 2020
With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
Florida Lawmakers Introduce Online Privacy Legislation
March 01, 2020
Florida lawmakers have introduced companion bills in the Florida House (HB 963) and Senate (SB 1670) that would create limited online privacy rights and obligations in the state. The legislation appears to be very similar to the Nevada Online Privacy Protection Act, which was amended last year to add a right to opt-out of sales of covered information.
Exercising the Extraterritorial Limitation on U.S. Copyright Law
March 01, 2020
A necessary element of secondary liability claims is an underlying infringement of U.S. copyright law by a third party. If the activities abroad are not subject to the law, the predicate direct infringement required for the imposition of secondary liability cannot be established.
Better Law & Better Life Through Emotional Intelligence
March 01, 2020
As more and more attorneys realize that turning to mental awareness education and consulting is a sign of strength and not weakness, the ship of despair is beginning its turn toward better days of mentally strong and agile teams. So, where does one start this new practice? Enter emotional intelligence.
Law Firms Adopt a Legal Operations Perspective
March 01, 2020
Law Firms Are Following the Lead of Their Corporate Clients In Implementing Legal Operations Methodologies By understanding legal operations approach, law firms can gain a better appreciation of client needs, share the client's vision and contribute to client satisfaction, while creating a competitive advantage for the firm.
Law Firms Adopt a Legal Operations Perspective
March 01, 2020
Law firms are clearly in important player in the legal services value stream; as the legal operations movement continues to take hold in corporate client organizations, in-house teams are looking to outside law firms to join them in their efforts to reduce operating costs, improve staffing, take greater advantage of technology, and improve project management processes.
Lateral Hiring: 7 Reasons Why Law Firms Fail
March 01, 2020
Firms routinely report that hiring lateral partners is a difficult process with a low success rate. Why do they struggle with lateral hiring? More importantly, what can they do to improve their results?
Recent Developments in Third Circuit Bankruptcy Law
March 01, 2020
Bankruptcy and corporate restructurings continue to be active despite generally strong U.S. financial markets and broader macroeconomic conditions. Here is a brief overview of three recent and noteworthy bankruptcy decisions within the Third Circuit.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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