The Death of SEO: How AI Is Impacting Search, PPC and Cookies
January 01, 2025
Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.
The Qualities that Distinguish Good from Great Service In 2025
January 01, 2025
Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
What Qualities Will Distinguish Good from Great Service In 2025?
January 01, 2025
The qualities that matter most to corporate leaders typically relate to partnership, service, and transparency. Legal teams incorporating these traits more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
Trends In Outsourcing: How Suppliers Are Meeting Demands In a Challenging Talent Market
December 01, 2024
In an era where skilled professionals are in high demand and hard to find, companies across industries are increasingly turning to outsourcing partners to fill critical roles. The outsourcing landscape has evolved significantly, shifting from a cost-saving measure to a strategic partnership that helps organizations meet their talent acquisition goals.
Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success
December 01, 2024
Law firms can’t expect immediate results from their marketing programs. Just like you can’t go out and run a marathon in a day without the careful work of preparing for it, you can’t launch a single marketing program and expect immediate sales. Marketing requires strategy, endurance, and consistent effort over time. A sprint mindset may bring temporary gains, but a marathon approach builds long-lasting relationships, brand equity, and sustainable growth.
Fresh Filings
December 01, 2024
Notable recent court filings in entertainment law.
Players On the Move
December 01, 2024
A look at moves among attorneys, law firms, companies and other players in entertainment law.