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Technology in Marketing: 'Best Practices' in HTML E-mail Design Image

Technology in Marketing: 'Best Practices' in HTML E-mail Design

ALM Staff & Law Journal Newsletters

HTML e-mail (that is, e-mail with images and formatting as opposed to straight text) remains an excellent tool for attorneys to promote their expertise to a targeted group of clients on a recurring basis in a discrete, professional manner. As more and more law firms embrace e-mail as a marketing tool, it is important that they follow 'best practices' in design and coding to ensure that their e-mail communications generate optimal results. While the discussion may be a bit technical, the considerations discussed in this article are every bit as important as the content in your e-mails.

Features

Internet Music Stream vs. Download Image

Internet Music Stream vs. Download

Stephen M. Kramarsky

If a music file is downloaded to a computer and no one is there to play it, does it constitute a performance? This is not some question from a digital-age freshman philosophy seminar ' it was the legal issue recently facing Judge William C. Connor in the U.S. District Court for the Southern District of New York in <i>United States v. American Society of Composers, Authors and Publishers (ASCAP)</i>, 485 F.Supp.2d 438 (S.D.N.Y. 2007).

Features

Perfect 10 v. Google: Ninth Circuit Sanctions Web Site Framing, Online Thumbnail Displays Image

Perfect 10 v. Google: Ninth Circuit Sanctions Web Site Framing, Online Thumbnail Displays

Mitchell Zimmerman

How fast do things change in 'Internet time'? That was in substance one of the questions posed in a recent Ninth Circuit decision in <i>Perfect 10 v. Google</i>, No. 06-55405, 2007 U.S. App. Lexis 11420 (9th Cir. May 16, 2007), which considered, <i>inter alia</i>, whether a less-than-four-year-old fair use precedent validating an image search engine had been overtaken by subsequent events. Not so fast, answered the Ninth Circuit in a lengthy decision destined to provide important guidance to online enterprises on a range of Internet copyright issues.

Features

Federal Court Cancels Arbitration Clause in 'Virtual World' Test Case Image

Federal Court Cancels Arbitration Clause in 'Virtual World' Test Case

Samuel Fineman

Not long ago, in a galaxy eerily close to this one, legal pundits predicted that the fanciful realm of online 'virtual world' gaming would come crashing into the harsh reality of earthly litigation. That day has finally arrived in the case of <i>Bragg v. Linden Research, Inc., et al.</i>, serving up a lesson in civil procedure to an attorney with an avatar attempting to avoid arbitration over virtual property rights.

Features

Internet Service Provider Liability Image

Internet Service Provider Liability

Dr. Katharina Scheja

The liability of an Internet service provider is one of the topics that has been vigorously disputed and discussed in Germany. And given the lack of borders in cyberspace, the outcome could impact e-commerce vendors in the United States and elsewhere.

Features

Net News Image

Net News

ALM Staff & Law Journal Newsletters

Mover Fails to Prove Jurisdiction in Suit over Internet Site<br>Filesharing Ruling Against ISP Hailed As Precedent

Features

NJ Federal Court Rules Fantasy Sports Is Not Gambling Image

NJ Federal Court Rules Fantasy Sports Is Not Gambling

Samuel Fineman

Peyton Manning or LaDanian Tomlison? Fantasy sports league enthusiasts can argue over who the top pick will be in this year's draft ' without worrying whether they are participating in illegal gambling after a ruling by a federal judge in New Jersey.

Features

Whole Foods' CEO Mackey: Poster Child for Sock Puppeting's Pitfalls Image

Whole Foods' CEO Mackey: Poster Child for Sock Puppeting's Pitfalls

Samuel Fineman

Creativity is king, and on the Internet you can be anything imaginable: a man posing as a woman, an undercover agent impersonating a curious boy, or the chief executive of a Fortune 500 company pretending to be an adoring fan of ' himself? So goes the strange tale of John Mackey, the chief executive officer of Whole Foods Market, who used a pseudonymous identity on the Yahoo! message boards for nearly eight years to lambaste competition and promote his supermarket chain's stock, according to documents released by the Federal Trade Commission last month.

Features

Download Enforcers May Be Singing New Tune Image

Download Enforcers May Be Singing New Tune

Jonathan Bick

Recent court decisions may force the Recording Industry Association of America ('RIAA') to re-evaluate its litigation tactics. In the past, RIAA members were able to file actions against the owners of Internet addresses if their sites were used by others to file share.

Features

Computer Forensics Docket Sheet Image

Computer Forensics Docket Sheet

Michele C.S. Lange

Court Finds 'Cut-and-Paste' Chat Room Transcript Inadmissible Evidence

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