Planning A Web Site With Some Punch

Law firm Web sites have largely converged toward a "standard model" that presents a few implicitly agreed-upon subjects. Consider the analogy to newspapers: Consensus has been achieved that the logical way to organize them is national news, opinion, local news, business, sports, lifestyle, etc. Within this consensus, tremendous variety in paper stock, layout, color, writing style and so forth can all thrive, but the "bone structure" is agreed upon.

15 minute readApril 01, 2003 at 11:59 AM
By
Bruce MacEwen
Planning A Web Site With Some Punch

Law firm Web sites have largely converged toward a “standard model” that presents a few implicitly agreed-upon subjects. Consider the analogy to newspapers: Consensus has been achieved that the logical

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