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Why Web Sites Fail: Cost

By Harry Bartlett
May 01, 2003

This article examines the reasons why Web initiatives frequently do not meet their intended goals. While there are as many reasons for failure as there are different kinds of Web sites, this series is based on experiences I have had over the past 5 years as a Web site builder and refers to Web sites that are used for client acquisition, customer relationship management and e-commerce. One reason: an often pernicious issue ' cost.

Overview

The simplest answer to why many Web sites fail to provide a return on investment is that they cost too much. In September of 1999, the median cost of a medium Web site was $170,500 and by May of 2001 the price had dropped to $120,00 according to b2bonline.com (www.btobonline.com/cgi-bin/article.pl?id=5973). While the decreasing cost is due in large part to the overall devaluation and maturing of the Internet sector, many sites still cost more than they should. Here are some reasons why:

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