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Why Web Sites Fail: Part III - Usability
While there are as many reasons for failure as there are different kinds of Web sites, this three-part series is based on experiences I have had over the past 5 years as a Web site builder and refers to Web sites that are used for client acquisition, customer relationship management and e-commerce. This third part addresses how people use Web sites and why they often leave before finding what they want.
Site Flight
According to Steve Krug in his usability book “Don't Make Me Think”, 55% of users abandon Web sites before they find what they are looking for. Frequently, Web pages, particularly home pages, are often under intense pressure to serve too many interests, leading to the adage that more is less. When confronted with unexpected complexity (ie, too many choices) users typically abandon the intended path for an easier route. Since the Web is a seemingly unending source of information, it's not surprising that users abandon sites so frequently.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.