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News Briefs

By ALM Staff | Law Journal Newsletters |
September 01, 2003

Best Western Wins Trademark Litigation Against U.S. Franchise Systems

Best Western International, which bills itself as “the world's largest hotel chain,” announced that U.S. Franchise Systems (USFS) will abandon the names Best Inn and Best Suites for its franchisees, in exchange for Best Western ending litigation for trademark infringement and unfair competition. In total, USFS will have to change the names on about 110 of its 500 motels under the “Best” brands (the remainder operate under the brands Hawthorne Suites and Microtel Inns and Suites). Best Western filed suit in April 2001.

“We cannot allow the Best Western brand to be confused with another entity's brand,” said Best Western President Tom Higgins in a press statement issued by the company. “By pursuing a settlement, both parties were able to achieve an equitable solution without investing the time and money required for complicated litigation.”

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