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Managing Online Privacy

By Marie Flores
October 01, 2003

e-Commerce has grown faster and larger than anyone could ever have predicted. By its nature, e-commerce is intricately linked to consumer privacy, and privacy concerns are at an all-time high.

A recent Business Week/Harris poll revealed that two-thirds of users currently not “online” would be more likely to start using the Internet if the privacy of their “personal information and communications would be protected.”

Privacy concerns will only continue to grow along with e-commerce. Having the best technology is no longer the key to success in the online world. e-Businesses that take consumer privacy seriously will leave their less-responsive competitors behind. And at a time when identity theft is a common occurrence and major concern, consumers are demanding reliable and trustworthy relationships from e-vendors.

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