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Managing Online Privacy

By Marie Flores
October 01, 2003

e-Commerce has grown faster and larger than anyone could ever have predicted. By its nature, e-commerce is intricately linked to consumer privacy, and privacy concerns are at an all-time high.

A recent Business Week/Harris poll revealed that two-thirds of users currently not “online” would be more likely to start using the Internet if the privacy of their “personal information and communications would be protected.”

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