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LJN NewslettersNewsSectionsThe Bankruptcy Strategist

Media Tips for Bankruptcy Lawyers

BY William J. Rochelle, III
October 01, 2003

Is it safe to put your reputation in the hands of a reporter you do not know and have no reason to trust? Yes, but only if you follow the rules. Whether you are on the debtor or creditor side, following the rules will have you quoted often in the media, because reporters will know you are a good source for their bankruptcy-related stories.

Rule 1: Picture Every Word in Print

The safest way to conduct an interview is to tell the reporter up front: “This interview is for background. At the end of the interview, tell me what you'd like to quote, and I'll tell you if it's OK.” It's the safest way, but not the best. The problem is, reporters don't like interviews on background and resent those that are off the record even more. By talking on background, you treat reporters like adversaries, which makes them unlikely to call back or to think of you as a source for attribution.

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