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SWOT It Out

Take a glance at any general business publication these days and chances are you'll come across the term 'SWOT Analysis,'referring to your Strengths, Weaknesses, Opportunities and Threats. Although SWOT is used ubiquitously in the business world, it's not often heard in law firms. Despite the fact that many accomplished attorneys react with blank stares when asked about it, SWOT can be one of the most powerful ways for lawyers and their marketing staff to create an effective strategic business development plan. What is SWOT?

12 minute read October 06, 2003 at 03:09 PM

By

Sharon Berman

SWOT It Out

Take a glance at any general business publication these days and chances are you'll come across the term 'SWOT Analysis,'referring

to your Strengths, Weaknesses, Opportunities and Threats. Although SWOT is used ubiquitously in the business world, it's not often heard in law firms.

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