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No 'Doublemint' Pleasure for Global Franchisors
The globalization of American franchise networks is one of the hallmarks of franchising's explosive growth during the past three decades. The International Franchise Association (IFA) notes that during the past decade, almost half of all units established by U.S. franchisors were situated outside of this country. Approximately 500 U.S. franchise networks have a global presence. McDonald's, now in 119 countries, features more than 10,000 foreign franchises; 7-Eleven, more than 18,000; YUM! Brands Inc. (Pizza Hut/KFC/ Taco Bell/A&W/ Long John Silvers) more than 11,000 (adding 1,000 new restaurants a year during the past 3 years); and, InterContinental Hotels Group (the franchisor of Holiday Inns, InterContinental Hotels, and Staybridge Suites) nearly 1,000.
However, a recent intellectual property decision handed down on Oct. 23, 2003 by the European Court of Justice threatens not only established American franchisors doing business on that continent, but those thinking of joining their ranks.
European Union Registration
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.