Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
In Pursuit of Patents
There is little doubt that protecting one's intellectual property is important for businesses both large and small. Statistically, 60% of the market valuation of the average industrial corporation is based on its intellectual property and that figure rises to 80% for high-tech companies. Patents make up a large slice of the intellectual property pie in any technology-driven company. Filing a patent, however, is not the end of protecting your technology. Indeed, it is just the beginning. A key ingredient to the success of any technology-based company lies in effectively managing its patent portfolio. One important and often overlooked aspect of managing your patent portfolio is patent tracking.
According to John B. Jones, Jr., Managing Director at Salomon Smith Barney, many companies lack the necessary diligence in keeping an eye on new technologies. “Over the long haul, businesses must continuously innovate to sustain product leadership. However, many are still practicing or analyzing innovation in an undisciplined or irrelevant manner.” “Patents and Market Value Forecasting,” Anthony Breitzman, Ph.D., The Annual International Conference of the Society of Competitive Intelligence Professionals, March 15, 2003, Anaheim, CA.
Tracking patents is an underutilized strategy that can help solve technical problems, provide a perspective on innovation in a particular area of technology, afford great insight into competitors' business and technology strategies and facilitate rapidly identifying competitive threats. However, with 10 million patents in the world already, and well over 10,000 new ones filed in an average week, keeping up with them can be daunting and labor intensive. The alternative, however, may be summed up in the Chinese Proverb, “the death of a thousand cuts.” Companies that fail to exercise the requisite diligence in maintaining their patent portfolio may be subject to the slow hemorrhaging of their market share, which eventually bleeds the vitality out of the company.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.