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Coping With COPPA

By By Jonathan Bick
March 01, 2004

While the Children's Online Privacy Protection Act of 1998 (COPPA) was designed to rein in commercial Web sites that target children as buyers of goods, it has caused legal difficulties for those who provide services such as camps, schools, after-school activities and sports clubs.

COPPA, the only law specifically to target online information privacy, applies only to Web sites that collect information from children. The providers of such services must regularly wrestle with the ways they collect prospects from their sites.

COPPA requires commercial Internet sites to refrain from collecting personal data from children under the age of 13 without parental consent. Internet-site operators have taken three mutually exclusive legal approaches to coping with COPPA:

  • Securing verified parental consent;
  • Preparing to manage a complaint; and
  • Implementing substantial compliance procedures. While users of provider sites are usually parents looking for schools, camps and other such businesses or activities, children also use these sites and report their choices to their parents.

Many providers incorrectly assume they are in substantial compliance with the spirit of COPPA because they subsequently contact parents or guardians of children from whom they have collected data. The rationale is that it would be prohibitively expensive to determine the age of a site user beforehand, so they make sure they follow up with a parent or guardian.

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