The Internet may be destroying your most valuable asset ' whether you know it or not.
Day in, day out, your reputation and brand image may be deteriorating, simply by being part of the Net's price-cutting bazaar.
Depreciating Assets Online
The Internet may be destroying your most valuable asset ' whether you know it or not. Day in, day out, your reputation and brand image may be deteriorating, simply by being part of the Net's price-cutting bazaar. This depreciation occurs when online resellers aggressively promote discounts on branded products ' without the brand owner's consent or awareness. It's a problem for your company because brand image may have no meaning in a world dominated by advertisements touting the lowest prices or discount merchandise.
By
Stanley P. JaskiewiczThis premium content is locked for LawJournalNewsletters subscribers only
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