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This Ain't Your Average Hamburger Joint: Making a Mountain Out of a UFOC Designed to Fit a Molehill

What happens when your client wants to build a mountain? Literally. And franchise the concept. That's exactly the challenge presented by the WaterSnoGo proposed franchise under development by M-O-H INCORPORATED.

16 minute read April 01, 2004 at 02:41 PM
By
Andrew P. Palmer
This Ain't Your Average Hamburger Joint: Making a Mountain Out of a UFOC Designed to Fit a Molehill

What happens when your client wants to build a mountain? Literally. And franchise the concept. That's exactly the challenge presented by the WaterSnoGo proposed franchise under development by M-O-H INCORPORATED.

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