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This Ain't Your Average Hamburger Joint: Making a Mountain Out of a UFOC Designed to Fit a Molehill

By Andrew P. Palmer
April 01, 2004

What happens when your client wants to build a mountain? Literally. And franchise the concept. That's exactly the challenge presented by the WaterSnoGo proposed franchise under development by M-O-H INCORPORATED.

The WaterSnoGo franchise is a massive family entertainment complex that includes a 200-foot, man-made ski mountain, a 600,000-plus square foot water and adventure park, more than 50,000 square feet of retail space, and an optional hotel and conference area. Each franchise site will require a minimum of 52 acres to accommodate the 1/4-mile-long WaterSnoGo complex that is also 27 stories high, and carries a price tag of $170 million.

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