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Improve Professional Development: Conduct A Formal Associate Program Evaluation

By Marci M. Krufka and Virginia Grant
October 01, 2004

Gone are the days of the Internet chat rooms for disgruntled associates. Gone are the multitude of public surveys where law firms learned, only after survey publication, how poorly associates rated their firms in terms of professional satisfaction.

These days, associates are less vocal about their dissatisfaction with their firms and the opportunities afforded them for professional development. Nonetheless, associates are still on the move, and firms continue to struggle to find effective ways to retain them.

Firms are painfully aware of the high cost of attrition (most experts estimate attrition costs at approximately $250,000 per associate), so more firms are being proactive. Many have made significant investments in improving their associate programs, including hiring Professional Development Administrators. Now, rather than ignoring issues related to professional development and satisfaction, firms are evaluating all aspects of their associate programs. They no longer want to leave the surveying to someone else.

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