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Is Your Online Presence An Afterthought?

By Stanley P. Jaskiewicz
October 01, 2004

“Googling” has become the preferred way to check out a potential date, anonymously, and without the target's knowledge. You just put the name into the popular search engine to see whatever may appear, good or bad.

But what would a potential customer find if it did the same thing for your business, or your key employees? Would a prospective hire or acquirer be scared away by your firm's online tracks?

In fact, many firms may not even realize the full picture of how they appear online. Whether or not a business intentionally has a Web site for sales or marketing, its name may show up in search results because of articles posted online, listings in product-comparison sites, or even in passing references in blogs or attack sites created by unhappy employees ' and that's not the kind of “marketing” you want

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