Offline ' And Happy To Be There

For many people, going online is the first step in buying anything. <br>Yet, some firms refuse to sell online. Sound odd ' behind the times? On its face, perhaps, but sound business reasons explain such "backward" behavior ' and they're the same reasons why many brick-and-mortar businesses choose not to accept phone or mail orders.

13 minute readNovember 01, 2004 at 02:34 PM
By
Stanley P. Jaskiewicz
Offline ' And Happy To Be There

Today, it seems that every business has a Web site.

And why not?

For many people, going online is the first step in buying anything.

Yet, some firms refuse to sell online. Sound odd ' behind the times? On its face, perhaps, but sound business reasons explain such “backward” behavior ' and they're the same reasons why many brick-and-mortar businesses choose not to accept phone or mail orders.

Executives of some firms may

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