Five Reasons to Do a Trademark Audit

While a company's brands are among its most critical and valuable business assets, too little attention is usually devoted to identifying, developing, protecting and exploiting those assets. Gaps in trademark asset protection are often not discovered until a company seeks to enforce or is forced to defend its brands and encounters obstacles that could have been avoided.

11 minute read November 30, 2004 at 01:54 PM
By
Brenda Cotter
Five Reasons to Do a Trademark Audit

While a company's brands are among its most critical and valuable business assets, too little attention is usually devoted to identifying, developing, protecting and exploiting those assets.

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