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Practice Tip: Want To Blog?

By Alan Pearlman
January 26, 2005

Google describes a Blog as: “a journal that is made available on the Web. The activity of updating this blog is known as blogging and, likewise someone who keeps a blog is known as a blogger!” Typically, blogs are updated daily by the use of software that allows people with little or no technical background to maintain the blog; however, while attorneys are the best at what they do ' ie, the practice of law ' they have no clue when it comes to marketing skills for their firm, or technology and how to effectively design a blog!

Well, recently all this has changed ' and for the better, I might add. A Seattle based company called lexBlog is now the number one provider of professional marketing blogs for the legal profession. The best thing about them is that they are a completely turnkey solution, so that you get a cost effective solution that gives your firm a custom blog marketing plan, with a professionally designed custom blog site, training, marketing and search engine optimization, all with your own ongoing support.

Now law firms must keep in mind that blogging is a skill, just like the practice of law, and doing it the cheap and dirty way ' publishing on an inexpensive blog platform ' sometimes does more harm than good. Remember that you never get a second chance to make a first impression and with a bad platform you can do lots more damage to your firm's first impression. Even if you provide lots of really good content, you must use the skills of blogging to enhance your firm, otherwise, you lose!

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