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New China Franchise Regulation

By Steven B. Feirman and Tao Xu
January 28, 2005

The world's most populous country, China, is opening its door to foreign franchisors, in accordance with its WTO commitments. To accommodate this new reality, the Chinese government has published a new franchise regulation. On Dec. 31, 2004, the Ministry of Commerce (“MOFCOM”) published Measures for the Regulation of Commercial Franchise Operations (the “Measures”).

The Measures will take effect on Feb. 1, 2005, and they will completely replace the previous regulatory system, under which a regulation issued in 1997 applied to domestic (Chinese) franchisors (the “Interim Measures”), with somewhat uncertain impact on foreign franchisors. The Measures also will supersede proposed Provisional Measures that were published for comment in Nov. 2004, which were to have applied to non-Chinese franchisors offering franchises through foreign-invested enterprises (“FIEs”). The new Measures will thus be the sole legal framework under which franchisors will operate in China, and they will apply to foreign and domestic franchisors.

The Measures are primarily presale disclosure obligations imposed on the franchisor. These obligations are not particularly onerous, but they are quite ambiguous and raise many practical issues. The franchisor's obligations include disclosure of, among other things:

  • its registered capital, audited financial statements, and information regarding tax payments;
  • services or goods the franchisor can supply to the franchisees, and related restrictions or conditions;
  • the “operational results” of the franchisees, including the initial investment required for a franchised unit and information about terminated franchisees; and
  • any information “requested by a franchisee.”

This last requirement is particularly troublesome because it suggests that existing franchisees, in addition to prospective franchisees, may have disclosure rights. Moreover, it potentially expands the disclosure obligations of franchisors to an unlimited number of items. This open-ended category could be highly disruptive to franchising in China and introduces an element of risk because the Measures grant franchisees a private right of action for economic losses caused by a franchisor's misrepresentation or omission.

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